LOS ANGELES, Aug. 18, 2015 /PRNewswire/ -- TORRID, the fastest growing fashion retailer in the country, is featuring its customers as models for their Fall 2015 campaign, #MyStoryMyTorrid. This is the first campaign of its kind in plus-size fashion showcasing real girls who wear sizes 12–28, a demographic representing the majority of American women.
"Our customers often ask us why we don't show our clothes on 'real girls' as well as professional models, and we've answered," states Lisa Harper, Torrid CEO. "It's a powerful thing to turn the camera on them and give them a platform to express themselves. These young women have been ignored by the fashion industry for too long, we want to turn that around."
The girls featured are devoted fans of Torrid, discovered on Instagram. Each spends a day doing a photo shoot in her hometown and then appears on the pages of Torrid's catalog, in the windows and inside of Torrid stores, and prominently on Torrid.com. Each girl shares her story—a blend of video, personal photos and her favorite Torrid looks—as she normally would, via social media. A special meet-and-greet event is organized as well to celebrate each girl at her local Torrid store.
On the cover of Torrid's Fall Collection catalog, launching this week, is Kiara from Redondo Beach, CA, a wedding cake designer and newlywed, photographed at her family's ranch. "It's so cool to share my experience of where I grew up and do this awesome photo shoot with Torrid," she says. "I love that Torrid is a movement empowering girls everywhere."
Kia from La Verne, CA, also appearing in the campaign, is a registered nurse who works the night shift in the emergency room at her local hospital. "At work I wear scrubs, but I also love dressing up," she says. "Torrid's clothes make me feel beautiful and fierce. This experience has been amazing."
Zen from La Miranda, CA, the third girl featured, works for a video game company and is passionate about burlesque. She explains, "When I discovered Torrid, it made me feel relevant and cool, not like an outcast because I couldn't fit into a size 10. The shoot was a really amazing experience for me, I feel honored."
Torrid plans to continue showcasing their customers as models in their marketing for the holidays due to the favorable response.
TORRID designs and retails on-trend fashion apparel, accessories, swimwear and lingerie for young, stylish women who wear sizes 12 to 28. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has over 315 stores across the country and online at torrid.com. Find Torrid on Facebook (Facebook.com/Torrid), Instagram (@Torridfashion), Pinterest (Pinterest.com/Torridfashion), Twitter (@Torridfashion) and YouTube (YouTube.com/Torridfashion).
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