PHILADELPHIA, June 29, 2017 /PRNewswire/ -- Total Retail, the preeminent source for industry executives looking for the latest news and analysis on the retail industry, in conjunction with IBM, is proud to announce the release of its latest research report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader. The extensive report is comprised of data analyzing the ways in which Amazon is impacting retailers, including what technologies and innovations they have adopted from Amazon, and if their technology spending has changed as a result of what the industry giant is doing.
Total Retail surveyed its audience over a two-week period, collecting 327 responses. Several variables were examined to provide a comprehensive look into how Amazon is impacting retailers. Questions focused on Amazon's areas of strength, including customer experience, personalization and order delivery.
What resulted is a 30-plus page comprehensive report. The data confirmed several of Total Retail's hypotheses. Retailers believe Amazon has completely changed consumers' expectations for order delivery, from speed to cost.
"Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow," says Melissa Campanelli, editor-in-chief/content director of Total Retail. "As such, we decided to survey our audience to find out what retailers really think of Amazon, and how they're adapting their businesses to better compete with the industry leader."
Perhaps surprisingly, the report found most retailers haven't increased their spending on personalization and customer experience technology in the last two years.
Other key findings include the following:
- 53 percent of retailers' e-commerce sales have increased over the last two years;
- nearly 25 percent of retailers' brick-and-mortar sales have decreased in the last two years; and
- 45 percent of retailers believe their brick-and-mortar stores offer a distinct competitive advantage over Amazon.
The report is intended to serve as a valuable asset for retailers, as Amazon continues to exert its powerful influence on the industry as a whole. Campanelli continues, "We urge you to use this report as a research tool to gain insights into how the retail industry views Amazon, as well as to identify growth opportunities for your business. Take a cue from Amazon and become an industry disrupter in your own right."
The Amazon Effect report is available to download for free.
About Total Retail/NAPCO Media/IBM
Total Retail is the go-to source for retail executives looking for the latest news and analysis on the retail industry. Featuring a quarterly print magazine, daily e-newsletter (Total Retail Report), daily-updated website, podcast channel, virtual and in-person events, and research reports, Total Retail offer retail executives the information they need to do their jobs more effectively and grow their professional careers.
NAPCO Media, Total Retail's parent company, is a leading B-to-B media company specializing in creating community through content via integrated media programs, video services, marketing services, events and event management, custom content, eLearning and market research. NAPCO Media has rapidly expanded its portfolio to include NAPCO Video Services, NAPCO Events, NAPCO Marketing Services and NAPCO Research.
With Watson, IBM is transforming retail and how brands engage customers. What if you could combine the collective knowledge of your organization with the ability to understand new sources of customer, market and business data in real time? With Watson Commerce as your cognitive assistant, you can have the customer, market and business insight you need to make better decisions faster and capitalize on opportunities before your competitors do.
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SOURCE Total Retail