Total Wine & More to Uncork Mobile App for Customers Powered by MicroStrategy Alert New App will Bring The Total Wine Experience™ Directly to Mobile Consumers

TYSONS CORNER, Va., June 2, 2014 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that Total Wine & More, America's largest independent retailer of fine wine, beer and spirits, has selected the MicroStrategy Alert Platform to power its new, customer-facing mobile app.  

With its new app, Total Wine & More intends to boost customer loyalty and engagement by bringing the Total Wine & More in-store experience directly to mobile consumers. Potomac, Maryland-based Total Wine & More will be able to attract new customers and further engage its current customers by delivering the informational material and educational opportunities for which it is renowned, including invitations to tastings and special events, guides for wine and beer selection, and a wide range of interactive content and conveniences, including gift cards, to the mobile channel.

"Our intentions with a mobile app are focused on engagement; we really want to enhance our clients' overall wine, beer, and spirits-buying experience," said John Jordan, CCO/SVP of Customer Experience at Total Wine & More. "Through our Alert-powered app, we'll be able to deliver relevant, dynamic and personalized communications to our clients that will keep them connected to us throughout the shopping process and entice them to visit our stores more frequently."

Using the powerful campaigning and segmentation features embedded in the Alert platform, Total Wine & More will be able to engage its customers proactively, by delivering highly personalized promotions and brand messages directly through its mobile app.  Total Wine & More marketers can further enhance their campaigning efforts by using Alert's geo-fencing and notifications features to deliver location-triggered, pop-up promotions to help drive more foot traffic across Total Wine's 16-state, 100+ store presence.

"I'm thrilled that Total Wine & More has selected the Alert platform as the foundation for its new mobile app," said Jonathan Klein, President, MicroStrategy Incorporated.  "With an Alert-powered app, Total Wine & More can reach out to customers in a manner not possible in traditional channels, enabling geo-fenced promotions and coupons that consumers can easily share.  Moreover, the Alert platform includes a powerful array of engagement and campaign management features which Total Wine & More can leverage to encourage more store visits and generate more business."

About Total Wine & More
Total Wine & More is America's largest independent retailer of fine wine, beer and spirits with 100+ superstores in 16 states. A three-time national retailer of the year award winner, the company's vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

Warren Getler
MicroStrategy Incorporated

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SOURCE MicroStrategy Incorporated


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