NEW YORK, Oct. 16, 2012 /PRNewswire/ -- TOTSY (http://www.totsy.com), the private sale site exclusively dedicated to delivering deals and must-haves for moms and children, announced today the appointment of Lorraine DiSanto as Chief Financial Officer. With over 20 years of finance and operational experience, DiSanto is most recognized for her work as Chief Financial Officer and Chief Operating Officer at V2V Holdings LLC, a corporate holding company comprised of online marketing, membership services and e-commerce businesses with revenues of $500 million.
At V2V Holdings LLC, DiSanto was involved in finance, data analytics, and IT throughout the company's growth as a public company and was instrumental in the company's go-private transaction in 2007. DiSanto joined the team in 1997 and within 11 years, was appointed to her C-suite roles. Lorraine managed hundreds of millions of dollars of marketing spend on an annual basis across many different business lines to ensure efficient customer and member acquisition.
Prior to V2V Holdings LLC, DiSanto held corporate finance roles at Time Warner Cable and IBM. At Time Warner Cable, she worked in mergers and acquisitions, strategic planning and new media. At IBM, she focused on corporate accounting both domestically and internationally.
"We are very happy to welcome Lorraine to the TOTSY team and look forward to the great things we'll achieve together. Her expertise will be invaluable as TOTSY enters into its next phase of growth," said Guillaume Gauthereau, CEO at TOTSY.
"I'm pleased to join such a dynamic team of talented executives," DiSanto notes. "TOTSY has accomplished a great deal in the past few years and I have great confidence that the company will maintain its positive momentum as TOTSY looks to significantly scale," adds DiSanto.
"Lorraine has a proven track record of being an incredibly effective CFO and COO," notes Habib Kairouz, Managing Partner of TOTSY's investor, Rho Ventures. "She will be a great addition to the TOTSY team as the company continues to expand and grow."
DiSanto received her MBA in Finance and Information Systems and a BBA in Accounting and Information Systems, both from Pace University in New York.
Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit http://www.totsy.com.