TOTSY Appoints Theodore Davis as Creative Director

Davis Brings Over Two Decades of Creative and Marketing Experience to

23 Oct, 2012, 14:27 ET from TOTSY

NEW YORK, Oct. 23, 2012 /PRNewswire/ -- TOTSY (, the first and leading private sales site dedicated to offering exclusive deals on must-haves for parents, babies and children, announced today the appointment of Theodore Davis as Creative Director. Theodore brings over 20 years of creative and marketing experience working with retailers, publishers and women's brands such as Scholastic, Inc., Macy's, Estee Lauder, Mikasa, AVON and Circuit City.

Prior to joining TOTSY, Davis was VP Executive Creative Director at Scholastic, Inc., the world's largest publisher and distributor of children's books. There, he led the largest creative team within the company launching the Scholastic eBook ecosystem and modernizing the school-market distribution channel.

Davis also held a VP Creative Director title at Macy's Corporate Marketing before working at Scholastic. Under his management, Davis delivered national promotional campaigns executed across five operating divisions and across all consumer touch-points, including in-store, web, print, TV and radio.

Before his role at Macy's, Davis worked with AGA Creative and LOOK Advertising to re-launch brands and deliver advertising, catalog, collateral, and retail solutions for clients like Mikasa, Godiva Chocolatier and AVON as well as mass-market brands such as Circuit City and PetSmart. Davis also consulted for luxury brands, including redesigning and producing advertorials for luxury jewelry at Tourbillon International.

"TOTSY is a great company and the team here has done a phenomenal job of creating and developing the brand," commented Davis. "I look forward to working here to help take the company through the next stage of growth as it expands into a major online destination for moms and families."

"TOTSY has grown significantly since its inception three years ago, evolving to better serve the changing needs of millions of member moms across the country," said Guillaume Gauthereau, Co-founder and CEO. "We are very glad to bring on Ted to spearhead these changes at such a pivotal and exciting time for the company."

Ted is a graduate of Vassar College and is currently pursuing his MBA at NYU Stern School of Business. Davis also serves as a board of director for RAMA, the Retail Advertising and Marketing Association, and has undergone professional programs at Pratt Institute and School of Visual Arts.

Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit