TOTSY Secures Exclusive Exposure to 6 Million Mothers Through Strategic Partnerships
TOTSY closes exclusive multi-million dollar advertising contracts with three of the largest online media groups catering to moms & expectant moms
NEW YORK, Jan. 18, 2012 /PRNewswire/ -- TOTSY (http://www.TOTSY.com), the leading private sale site exclusively dedicated to delivering deals on must-haves for parents, babies and kids, announced today that the exclusive advertising contracts recently secured will result in TOTSY being the only private sale site with the right to advertise on three of the leading online media companies that reach expectant moms. These exclusive partnerships give TOTSY exposure to more than 6 million unique monthly visitors as well as the combined database of 5.5 million mother members.
Partnerships have been secured with media companies such as, but not limited to:
- PlanningFamily.com: A leading source of pregnancy and parenting content with 1.3 million monthly uniques and a database of 2.5 million mom members
- Parent Media Group, Inc.: A leading source of contests, deals, and news for the young families with over 2 million monthly uniques and a database of 1.5 million mom members via multiple online properties and titles such as TheCuteKid.com, DealsForMommy.com, and ParentSociety.com
TOTSY has worked with the abovementioned partners and many others since the company launched two years ago and secured exclusive partnerships with those that have been the most effective in member acquisition and member to buyer conversion, providing TOTSY with an excellent return on its investment. The exclusive nature of these agreements, as well as the exposure generated by each partner, will help to ensure TOTSY remains a leader in reaching and influencing moms who are expecting and looking for great online deals.
While the agreements have been customized for every individual partnership, they all include a combination of some of the following terms:
- TOTSY will gain exposure through various formats including co-registration boxes, advertorials, newsletters, social media promotion, as well as email and display ads
- All agreements lock out advertising from other private sale sites, with some excluding daily deal sites as well.
TOTSY will leverage these strong relationships to help create compelling campaigns and deliver relevant advertising content to expectant moms as well as parents of young families.
"We believe that our partnerships will allow TOTSY to continue to broaden and extend its reach among moms and parents, while allowing the company to solidify its standing as a leader in the parenting industry," says Christophe Garnier , TOTSY Co-founder, President and CMO. "In late 2011, TOTSY saw a 3,000 percent year-over-year growth in revenue and we fully anticipate that these important strategic partnerships will allow us to continue to grow at an extraordinary rate in the coming years."
In two short years, TOTSY has become the leading private sale site catering to expectant moms and families with young children, offering high quality products in many categories such as apparel, toys, games, cosmetics, maternity wear, home furnishings, accessories and shoes. The company provides its members with some of the world's most popular brands at discounts of up to 90 percent off retail price.
Parent Media Group, Inc. builds relationships with parents, taking this role seriously while making it fun, exciting, informative and worthwhile. PlanningFamily.com offers pregnancy and parenting information, including articles, instructional videos, topical blogs, charts, checklists and interactive tools.
For more information, please contact Stephania@southardinc.com.
Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit http://www.TOTSY.com.
About Parent Media Group, Inc.
Parent Media Group, Inc. builds relationships with parents and takes the role seriously while making it fun, exciting, informative and worthwhile. Focusing on the young family marketplace, PMG's network of family-centric sites attracts parents at touch points that induce interactivity &loyalty. PMG's sites offer contests, promotions, and deals from valued partners, photo galleries, social interaction and up-to-date articles, blogs and community forums.
Planning Family is an educational, social community website focused on pregnancy and parenting. We are dedicated to providing all of the tools and information needed by parents and parents-to-be on their journey through preconception, pregnancy, and beyond. Our members have access to interactive tools, expert articles, topical blogs, and community forums, as well as free baby stuff, special offers, and sweepstakes.
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