TOTSY Signs Exclusive Ad Partnership With PlanningFamily.com Exclusive advertising agreement secures TOTSY as ONLY private sale site to reach PlanningFamily.com's membership via ads
NEW YORK, Dec. 6, 2011 /PRNewswire/ -- TOTSY (http://www.TOTSY.com), the leading private sale site exclusively dedicated to delivering deals on must-haves for parents, babies and kids, announced today that it has secured an exclusive advertising partnership with PlanningFamily.com, a leading source of pregnancy and parenting content.
The agreement with PlanningFamily.com makes TOTSY the only private sale site advertising to PlanningFamily.com's 1.3 million unique monthly visitors and its database of 2.5 million expectant and new mother members, and also locks out other private sale sites from the advertiser roster. The advertising partnership will provide TOTSY with exposure on PlanningFamily.com via email and display ads.
"TOTSY has worked with PlanningFamily.com since the founding of the company, and PlanningFamily.com has consistently been an exceptional source of ROI and member-to-buyer conversion for us," says Christophe Garnier, Cofounder, President and CMO. "There are 4.5 million babies born in the US each year, and our exclusive partnership with PlanningFamily.com allows us to reach 33% of them. We are excited to strengthen our partnership with this agreement and to continue to serve PlanningFamily.com's member base with our full suite of helpful products at up to 90% off."
"TOTSY was the obvious choice for PlanningFamily.com as our preferred private sale site partner. Our brand values and core markets are inextricably linked, and we both share the goal of fostering tightknit communities of mothers and young families," comments Noah Anderson, CEO at PlanningFamily.com. "We look forward to strengthening our unique relationship with TOTSY."
TOTSY is the leading private sales site catering to expectant moms and families with young children, offering high quality products in many categories such as apparel, toys, games, cosmetics, maternity wear, home furnishings, accessories and shoes, from the hottest brands at discounts of up to 90%. PlanningFamily.com is one of the most trusted sources of pregnancy and parenting information, including written articles, instructional videos, topical blogs, charts, checklists and interactive tools to develop a close-knit community of over two million parents.
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Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit http://www.TOTSY.com.
Planning Family is an educational, social community website focused on pregnancy and parenting. We are dedicated to providing all of the tools and information needed by parents and parents-to-be on their journey through preconception, pregnancy, and beyond. Our members have access to interactive tools, expert articles, topical blogs, and community forums, as well as free baby stuff, special offers, and sweepstakes.