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TOTSY Signs Exclusive Ad Partnership With WhatToExpect.com Advertising agreement secures TOTSY as exclusive private sale site advertising on the premier site for expectant moms

NEW YORK, Dec. 13, 2011 /PRNewswire/ -- TOTSY (http://www.TOTSY.com), the private sale site exclusively dedicated to delivering deals on must-haves for parents, babies and kids, announced today that it has secured an exclusive advertising partnership with the leading source of tips and advice for expecting moms, WhatToExpect.com, the online home for Heidi Murkoff's world-renowned What to Expect® parenting and pregnancy brand.

The long-term agreement with WhatToExpect.com makes TOTSY the only private sale site advertised to the site's over 2 million unique monthly visitors and its database of expectant mother members. The exclusive advertising partnership will provide TOTSY with exposure on WhatToExpect.com display ads, along with co-registration boxes, advertorials, social media promotion, and in WhatToExpect.com e-newsletters.

"TOTSY has worked with WhatToExpect.com since our inception and the site has been an exceptional source of ROI and member-to-buyer conversion for us," says Christophe Garnier, Cofounder, President and CMO of TOTSY. "We're excited to expand the reach of TOTSY and provide the go-to source of pregnancy and parenting information for new and expectant moms, WhatToExpect.com, with the best deals on relevant products."

"Having a baby is priceless ... but it can also be pricey," explained Heidi Murkoff, founder WhatToExpect.com.  "TOTSY offers smart deals on all things baby, which will help our millions of expectant and new moms and dads expand their nest without stretching their budget."

TOTSY is the leading private sales site catering to expectant moms and families with young children, offering high quality products in many categories such as apparel, toys, games, cosmetics, maternity wear, home furnishings, accessories and shoes, from the hottest brands at discounts of up to 90%. WhatToExpect.com, one of the prestigious sites within the Everyday Health portfolio, is one of the most trusted sources of information for expectant mothers based upon the world-renowned What to Expect When You're Expecting brand created by Heidi Murkoff.

For more information, please contact Stephania@southardinc.com.
For more information about WhatToExpect.com, please contact jperciballi@everydayhealthinc.com

About TOTSY
Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit http://www.totsy.com.

About WhatToExpect.com
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff's globally recognized parenting and pregnancy brand, What to Expect®.  Offering original content and innovative tools for pregnancy and parenting every step of the way, the site has an average of 2 million unique users per month with a community activity every 1.5 seconds. 

Heidi Murkoff, author of the bestselling What to Expect® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the "Bible" to moms across the world, is brought by 93 percent of all expecting mothers who buy a guide. 
Source: comScore

About Everyday Health, Inc.
Attracting 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

SOURCE TOTSY



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