Touchdown! Introducing SNICKERS® Limited Edition NFL Minis Featuring All 32 Team Logos
Brand Introduces Treat to Satisfy All NFL Fans
HACKETTSTOWN, N.J., Sept. 6, 2012 /PRNewswire/ -- Mars Chocolate North America is kicking off the NFL season with a new addition to the SNICKERS® roster. Available exclusively at Walmart locations across the country, SNICKERS Limited Edition NFL Minis now come in a 40 ounce pack with wrappers featuring all 32 NFL team logos. As a proud sponsor of the NFL, SNICKERS Limited Edition NFL Minis are a fun way for football fans to cheer on their favorite teams to victory and makes a perfect treat for every football party or tailgate.
"As an NFL sponsor we know how passionate and dedicated fans are to their favorite teams," said Roy Benin, Chief Consumer Officer of Mars Chocolate North America. "With SNICKERS Limited Edition NFL Minis, fans don't have to wait until game day to get into football mode – now they can get a taste of the NFL any day of the week."
Each 40 ounce pack of SNICKERS Limited Edition NFL Minis features the 32 NFL team logos and sells for a suggested retail price of approximately $8.98. NFL fans and SNICKERS lovers can find SNICKERS Limited Edition NFL Minis exclusively at Walmart locations nationwide.
For more information about SNICKERS Limited Edition NFL Minis visit www.Facebook.com/snickers.
About Mars Chocolate North America
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®.
For more information, please visit www.mars.com.
SOURCE Mars Chocolate North America
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