2014

Touchdown! The Snapware® Brand and Emeril Lagasse Team Up to Make Party Planning a Snap Snapware Brand Facebook Fans Get Organized in the Kitchen to Win a Trip to Emeril's Favorite Destination for the Big Game

ROSEMONT, Ill., Dec. 14, 2012 /PRNewswire/ -- The Snapware® brand today announced a collaboration with Chef Emeril Lagasse to bring order to kitchen chaos with Emeril® by Snapware® via multichannel retailer HSN.  To celebrate National Organization Month and football's biggest game day, the Get Organized and Get to the Big Game Sweepstakes delivers solutions, recipes and a chance for one fan to visit New Orleans to watch every snap of the big game February 3, 2013. 

(Photo:  http://photos.prnewswire.com/prnh/20121214/CG29749)

"Party prep makes all the difference when entertaining.  Using Snapware containers makes advanced prep a whole lot easier – these simple solutions allow you to enjoy more time with guests," said Lagasse. "I use these products at home and in my kitchens and, together with Snapware, we're bringing one lucky Facebook fan to New Orleans to enjoy a meal at my restaurant and cheer on their team in the Superdome."

A recent survey found the majority of Americans feel their home is cluttered or unorganized (53 percent*) and those who "like" the Snapware brand Facebook page between now and January 13, 2013, can access exclusive entertaining and organization tips and Nawlins'-inspired recipes from Chef Lagasse. Fans are encouraged to enter the Get Organized and Get to the Big Game Sweepstakes daily for the chance to win airfare and accommodations to New Orleans as well as a night at Lagasse's restaurant and tickets to the big game February 3, 2013.   

For the seven in ten Americans* feeling the pressures of hosting this year, the following are Lagasse's tips for touchdowns at home:

  • Keep it simple by prepping ingredients before the first snap of the game
  • Spices and veggies can add a special hometown flare
  • Color coordinate meals in storage containers – e.g., red lids for gumbo, green for wings
  • Use leak- and spill-proof Snapware food storage containers to avoid kitchen penalties
  • Look for stackable items that allow for easy storage within reach

For more information on Emeril® by Snapware® or to shop the entire Emeril collection on HSN, visit HSN.com or join the conversation @HSN on Facebook and Twitter.

*Survey results were gleaned from an omnibus survey conducted by Russell Research, an independent research company, in December 2012.

About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 3,222 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit www.worldkitchen.com. Corningware and Pyrex are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC. 

About Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of 13 award-winning restaurants in New Orleans, Las Vegas, Orlando, Bethlehem, PA and Charlotte, NC.  He is a national TV personality, who has hosted over 2000 shows on the Food Network, and is the food correspondent for ABC's Good Morning America, in addition to his shows The Originals with Emeril and Fresh Food Fast which air on the Cooking Channel. Emeril is the best-selling author of seventeen cookbooks including Emeril's New New Orleans Cooking and his latest, Emeril's Kicked-Up Sandwiches. Emeril Lagasse joined the Martha Stewart family of brands in 2008; Martha Stewart Living Omnimedia (NYSE: MSO) acquired the assets related to Emeril's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage culinary arts and education programs for children. As of 2011, Emeril Lagasse Foundation has given over $5 million to children's causes in New Orleans and on the Gulf Coast.

Contact: Eileen Earley
Zeno Group
312-396-9796
eileen.earley@zenogroup.com

SOURCE World Kitchen, LLC



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