SHANGHAI, July 28, 2011 /PRNewswire-Asia/ -- Touchmedia, China's largest in-taxi interactive media company, was recently presented with the 2010 International First Place Mobius Statuette. This is the 2nd straight year for Touchmedia to win a First Place Gold Award from Mobius, the oldest, independent, international advertising awards competition. Since last year, Touchmedia remains the only media company from China to win a Mobius Award, bringing Touchmedia's Mobius Award count to a total of three gold (all first place) and one silver.
Touchmedia, a Chinese home grown media company headquartered in Shanghai, surpassed top global advertising agencies from 33 countries to win the Gold Statuette for one of its in-taxi interactive campaigns. Last week, Mr. Lee W. Gluckman, Chairman of the Mobius Advertising Awards, flew from America to Shanghai to personally present the award to Micky Fung, Founder and Chairman of Touchmedia.
Winning 3 Firsts for China in 2 years Attracts Attention of Award Committee
The Mobius Awards competition is in its 41st year and drew entries from all over the world. This year, entrants came from 33 countries and winners were selected by an international jury, based on the campaigns' effectiveness and creativity.
Touchmedia's in-taxi interactive touchscreens are used by advertisers to increase involvement, awareness and recall. With over 30,000 interactive screens installed in Beijing, Shanghai, Guangzhou and Shenzhen, Touchmedia screens reach over 40 million people a month.
Micky Fung, Founder and Chairman of Touchmedia remarked, "Being able to deliver greater effectiveness, targeting, and measurability with Touchmedia screens and creative is what we offer to the advertising world. I am extremely proud of my team for its ability to develop creative at the highest international standards and to win China's only First Place Gold Mobius Awards three times in just two years. Thank you, Mr. Gluckman, and Mobius for recognizing us with this great global honor." Besides its award for Hugo Boss, last year, Touchmedia also won 2 First Place Gold "Mobius Awards" for its interactive campaigns for H&M and Subway, and a Silver Award "for Outstanding Creativity" for their campaign for the 2010 Shanghai World Expo, China.
Mr. Lee W. Gluckman, Chairman of the Mobius Awards commented, "Touchmedia is a powerful bridge to China's consumers, by transforming advertising through a highly targeted medium which showcases the effectiveness of its reach, response, and recall for advertisers."
Marketing Effectiveness is Key
This year's First Place Mobius Statuette was awarded to Touchmedia for its work on Hugo Boss. The campaign was an interactive program inside taxis where passengers could touch the Hugo Boss ad via the touchscreen to explore a successful man's wardrobe. Passengers navigated through the ad by selecting essential objects and clothing of a successful male. A research piece cleverly packaged as an interactive game gave amusing multiple options for the way one might look, dress and behave in certain situations, with the outcome that Hugo Boss scent would always improve the outcome. Passengers could learn more about personal grooming and the fine art of dressing for different occasions as well as to participate in a survey and get a free sample sachet.
The client wanted to find 700 suitable targets to receive their samples. In fact, 231,000 respondents entered their details to get the sample. 41,255 were identified as being in the target and offered the gift. 18,622 collected the sample!
Touchmedia was founded in 2003, by its Founder and CEO, Micky Fung, to develop state-of-the-art touchscreen media technology in China. It is the largest in-taxi interactive media company, delivering innovative digital media solutions for clients and the out-of-home advertising industry in China, at a time when reaching affluent consumers on traditional media is increasingly challenging.
For more about Touchmedia: www.touchmedia.cn