Touchstorm Announces July 2012 comScore Results
Editorial Network Reach Surpasses Milestone Of 50 Million Potential Viewers
NEW YORK, Sept. 11, 2012 /PRNewswire/ -- Touchstorm, the premier source for online video distribution and content development, today announced that the reach of its editorial distribution network continues its rapid growth in July 2012. The latest boost brings Touchstorm's total U.S. unique viewership potential to just over 50 million, according to the most recent comScore figures*.
"We have made a concerted effort in 2012 to focus on growing our distribution network by securing partnerships with wide-reaching online publishers -- it is clear that those efforts are paying off," said Alison Provost, CEO and founder of Touchstorm. "As we continue to grow our reach, we are able to enhance our value to our brand partners in a category that we are committed to leading."
Measured for its potential reach, the Touchstorm Editorial Network ranks in the top one percent of the ad focus report and is within the top one percent of all entities being measured. Further, consumers are coming to the network 15 percent more frequently than the previous month. Touchstorm also experienced continued growth in the total number of videos viewed, with an increase of 0.2 percent. Touchstorm grew its male viewership by 11.1 percent over the previous month and by 15.2 percent for women. In the Entertainment Multimedia Report, Touchstorm now holds a ranking of No. 11 out of 5,521.
*comScore Video Metrix, July 2012 U.S. (comScore Video Metrix only measures viewers from US home and office devices, and does not include videos viewed on mobile devices.)
Touchstorm (www.touchstorm.com) is a pioneer in distributing online video content. The company distributes online video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today's leading brands and experts to create premium quality, info-rich videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to place videos on the pages of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
Kwittken + Company
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