Touchstorm Selected by AlwaysOn as an OnMedia Top 100 Winner Recognized for creating new opportunities in video content marketing for leading brands.
NEW YORK, March 12, 2013 /PRNewswire/ -- Touchstorm, the premier source for online video content distribution, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Touchstorm was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
"This year's OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. This year's OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Touchstorm's award winning work with Bloomingdale's transformed the luxury retailer's existing content from commercial video to engaging, long-form editorial content, significantly boosting viewership and maximizing search results," says Tony Perkins, founder and editor of AlwaysOn.
"Touchstorm has never been afraid to bring new ideas to the marketplace that push the envelope and challenge the industry." said Alison Provost, CEO and Founder of Touchstorm. "Recognition by AlwaysOn, through this award, validates our commitment to providing innovative solutions and products. It stands as testament to the hard work and dedication by our entire team, and we are honored to be among such excellent company also being recognized this year."
Touchstorm is built on the notion that brands deserve to be a voice on the internet, and it's editorial videos and earned media distribution that give them the loudest voice. The company continues to develop proprietary technology, including its recently launched hybrid video platform, Arena. Their latest distribution product was created in response to growing industry demand for video distribution solutions for branded content. Touchstorm continues to lead the market in developing brand solutions to reach, engage and convert audiences to action in this rapidly evolving digital video landscape.
Touchstorm and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on March 19th, 2013, at the Sentry Center in New York City. This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies
Touchstorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.
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