TouchTunes Interactive Networks Partners With Razor & Tie for a Nationwide Promotion of Vanessa Carlton's New EP Hear The Bells
Digital EP Includes Two Holiday Songs and First-Ever Re-Record of Her Smash Hit "A Thousand Miles"
Vanessa Carlton Performance at Holiday Release Party in NYC Sponsored by TouchTunes
NEW YORK, Dec. 23, 2011 /PRNewswire/ -- To support the release of Vanessa Carlton's new digital EP, Hear the Bells, TouchTunes Interactive Networks today announced a first-time partnership with the leading independent record label Razor & Tie for a wide-reaching digital and mobile promotion of the EP across its nationwide network. During the month of December, Hear the Bells will be promoted across TouchTunes' network of over 50,000 digital jukeboxes and TouchTunesTV screens, and will also be available to fans on the myTouchTunes mobile app.
Officially released on November 21st, the four song digital EP features the holiday classic "Do You Hear What I Hear" and John Lennon's "Happy Xmas (War Is Over)," as well as an acoustic rendition of "Hear The Bells" (from Carlton's 2011 studio album, Rabbits on the Run.) Vanessa Carlton fans are also treated to the first-ever acoustic re-recording of her mega-hit, "A Thousand Miles."
In addition, on Friday December 16th, TouchTunes celebrated Carlton's EP release by hosting an invitation-only event at Dominion NY in New York City. Music industry executives, VIPs, and a select group of fans were treated to a special acoustic performance by Carlton.
"It's fantastic to be partnering with TouchTunes to help promote Vanessa's 'Hear the Bells' EP," said Matthew Amoroso, Product Manager, Razor & Tie. "In the ever-changing musical landscape, TouchTunes presents a new and unique marketing channel to expose our artists to a huge number of fresh eyes and ears. It's exciting and refreshing."
Vanessa recently wrapped up a national tour with Matt Nathanson in support of her critically acclaimed album, Rabbits on the Run (Razor & Tie). The album was released this past summer to rave reviews and Carlton appeared on a number of television programs including The Tonight Show, The Today Show, Conan, and Chelsea Lately and was featured on NPR's Weekend Edition.
"The holidays are a busy, busy time for our locations and music is especially key to creating a festive atmosphere during the season," said Vicki Saunders, TouchTunes VP, Digital Media and Music Marketing. "We are thrilled to be working with Vanessa Carlton and her team to promote Hear the Bells, a perfect addition to our holiday catalog."
About TouchTunes Interactive Networks
TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to 50,000 bars and restaurants. Since TouchTunes introduced the world's first digital downloading, pay-per-play jukebox, the network has become the largest of its kind with close to 2 million songs played, on average, across the network every day. TouchTunes has a growing music library of more than three million licensed tracks, and delivered more than 900 million songs in 2011 alone. The company also provides TouchTunesTV, a unique, screen-within-a-screen interactive television experience that provides custom advertising capabilities, venue promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada. For further information please visit us at: touchtunes.com, mytouchtunes.com, facebook.com/touchtunes, twitter.com/touchtunes
About Razor & Tie
The New York City-based Razor & Tie is one of the largest independently-owned music companies in the United States. Founded in 1990 and co-owned since inception by entrepreneurs Cliff Chenfeld and Craig Balsam, the company is comprised of a record label with major distribution through SONY and independent distribution through RED, a music publishing business, a media buying company, a full service recording studio, and visual / post production house. Having garnered many gold and platinum sales awards and Grammy awards in its 20-year history, Razor & Tie continues to expand its diverse and acclaimed roster that includes such artists as Vanessa Carlton, Foreigner, Dave Stewart, Richard Ashcroft, Nicole Atkins, Angelique Kidjo, Saves The Day, Kevin Devine, Dave Barnes, All That Remains, P.O.D., Dweezil Zappa, Dar Williams, Chelsea Grin, For Today, Hit The Lights, The Summer Set and a children's roster that includes Laurie Berkner and The Wiggles. The label also supplies physical and digital distribution to the Broadway Cast Recording label Ghostlight/Sh-K-Boom, the re-issue label Real Gone Records, and is a partner in the metal label Artery Recordings, a successful joint venture with Artery Management. The company provides distribution and marketing services for artists such as Joan Baez, Suzanne Vega, Corey Smith and The Cowboy Junkies. The owners of the company are also the creators of the hugely successful brand Kidz Bop, which includes the multi-platinum Kidz Bop music series.
Vanessa Carlton Press Assets: http://www.razorandtiepublicity.com/artistpage.php?artist=232
SOURCE TouchTunes Interactive Networks
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