TOURNEAU Joins the Fight Against AIDS by Partnering with the (RED)™ Campaign and Unveiling Two Special Edition (RED)™ Watches
NEW YORK, July 23, 2012 /PRNewswire/ -- TOURNEAU, America's leading watch retailer, has announced its support of the fight against AIDS through a multi-level partnership with the (RED)™ Campaign. The company has unveiled two very special TOURNEAU (RED)™ watches available in stores nationwide as of today, with a percentage of proceeds donated to The Global Fund to fight AIDS, Tuberculosis and Malaria. The limited edition watches will feature the highest quality of Swiss craftsmanship and the Campaign's signature red color signifying TOURNEAU's commitment to making a global impact on ending these diseases.
The watches will be available in two sizes, a 40mm model and a smaller 35mm model. The 40mm style features an automatic movement, stainless steel case, black dial with red numerals, and a black crocodile strap with red accent stitching. The 35mm model features a quartz movement, stainless steel case, a black dial with red numerals, and a red crocodile strap. Both models have the (RED)™ logo printed on the decorated back case.
In addition, TOURNEAU recently sponsored the (RED)™ Rush to Zero Campaign, a compilation of exciting fundraising events held June 1-10, 2012., that included a European vintage road race. TOURNEAU showed its support for the Cash & Rocket (RED)™ Road Tour from London to Monte Carlo, showcasing women-driven vintage and classic cars. The Road Tour ended with an auction held in Monte Carlo where the premiere two TOURNEAU RED watches were auctioned to the highest bidders with all proceeds donated to The Global Fund.
"It is an honor for TOURNEAU to partner with (RED)™ and we are proud to debut these two very special timepieces that will serve as a lasting reminder of the importance of the fight against AIDS," said TOURNEAU CEO, Jim Seuss. "The (RED)™ Foundation is unparalleled in its devotion to this worthy cause, and TOURNEAU is grateful for the opportunity to make a significant impact through support of The Global Fund to fight AIDS, Tuberculosis and Malaria."
Established in 1900, TOURNEAU is the leading retailer of luxury watches in the United States, offering more than 100 world famous brands, including Rolex, Patek Philippe, Cartier, Omega, Breitling and Tag Heuer in more than 8,000 unique styles. The company's thirty plus stores also sell certified pre-owned timepieces and TOURNEAU brand watches. Considered "the watch authority," TOURNEAU is known for its extensive selection and unparalleled customer service.
About (RED)™and (PRODUCT)RED™
(RED) engages business and consumer power in the fight against AIDS. To date, (RED) partners and events have generated over $190 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria. This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa. Current (PRODUCT)RED Proud Partners include: American Express (UK only), Apple, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, The Coca-Cola Company, Converse, Gap, Nike, Penfolds, SAP, Starbucks and Telcel and Special Edition partners include: FEED, Girl Skateboards, Mophie, Nanda Home, Shazam, Solange Azagury-Partridge and TOUS. (RED) is a division of The ONE Campaign. On World AIDS Day 2010, (RED) launched "The AIDS Free Generation is Due in 2015" campaign. (RED) is joining the global health community in raising funds and awareness to help eliminate mother-to-child transmission of HIV by 2015 and helping to realize the first AIDS-free generation in nearly thirty years. Learn more at www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund's model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.