Toyota Reports January Sales

TORRANCE, Calif., Feb. 1, 2011 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales results of 115,856 units.  With 24 selling days in January 2010 and 2011, sales were up 17.3 percent over the year-ago month on a daily selling rate (DSR) and unadjusted raw volume basis.

The Toyota Division posted January sales of 102,996 units, an increase of 23.7 percent over the same period last year.  The Lexus Division reported sales of 12,860 units, a decrease of 17.1 percent from last January.

Toyota Division

Toyota Division passenger cars recorded sales of 56,270 units, up 14.7 over last January.  Passenger car sales were led by Corolla with sales of 20,581 units for the month, up 20.2 percent over last January. Camry and Camry Hybrid posted combined January sales of 18,145 units, an increase of 14.9 percent year-over-year.  The Prius mid-size gas-electric hybrid posted January sales of 10,635 units, up 25.4 percent over the year-ago month.  

Toyota Division light trucks posted January sales of 46,726 units, an increase of 36.5 percent year-over-year. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 11,196, an increase of 41.8 percent over last January. Highlander and Highlander Hybrid posted combined sales of 7,507 units for the month, up 67.6 percent year-over-year.  The 4Runner mid-size SUV reported sales of 3,829 units, an increase of 27.4 percent over the year-ago month. The Tacoma mid-size pickup posted sales of 7,140 units for the month, up 5.8 percent over last January. The Tundra full-size pickup posted sales of 6,087 units, up 55.9 percent over the year-ago month.  

"We are encouraged by last month’s results, which show continued strength in both the passenger and light truck segments,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A.  "Loyalty and conquest rates have returned to historical levels and we believe our ‘#1 for a Reason’ advertising campaign, launching this month, will help build on our early sales momentum.”

Scion posted January sales of 3,275 units, an increase of 7.9 percent year-over-year. The tC sports coupe led the way with sales of 1,351 units, up 57.5 percent over last January.  The xB urban utility vehicle posted January sales of 1,298 units. The xD reported sales of 791 units for the month.

Lexus Division

Lexus reported passenger car sales of 5,561 units, down 30.6 percent over the year-ago month.  The entry luxury sedan ES led Lexus passenger car sales with sales of 2,215 units.  The IS luxury sports sedan reported combined sales of 1,992 units.

Lexus light trucks recorded sales of 7,299 units, down 2.7 percent from last January.  Lexus light truck sales were led by the RX, which posted combined January sales of 5,881 units, up 3.4 percent over the year-ago month.  The GX mid-size luxury utility vehicle reported sales of 1,135 units.  

TMS Hybrids

TMS posted January sales of 13,409 hybrid vehicles.  Toyota Division posted sales of 12,184 hybrids for the month.  Lexus Division reported sales 1,225 hybrids in January.

TOYOTA  RETAIL  SALES

(INCLUDES FLEET & HAWAII)

January, 2011









 ----- CURRENT MONTH -----

       -- CALENDAR YEAR TO DATE --




DSR %



DSR %


2011

2010

CHG

2011

2010

CHG








YARIS

1,839

3,676

-50.0

1,839

3,676

-50.0

COROLLA

20,581

17,121

20.2

20,581

17,121

20.2

CAMRY

18,145

15,792

14.9

18,145

15,792

14.9

AVALON

1,795

944

90.1

1,795

944

90.1

PRIUS

10,635

8,484

25.4

10,635

8,484

25.4

SCION xB

1,298

1,386

-6.3

1,298

1,386

-6.3

SCION tC

1,351

858

57.5

1,351

858

57.5

SCION xD

626

791

-20.9

626

791

-20.9

TOTAL TOYOTA DIV. PASS. CAR

56,270

49,052

14.7

56,270

49,052

14.7

ES

2,215

2,923

-24.2

2,215

2,923

-24.2

HS

286

1,247

-77.1

286

1,247

-77.1

LS

734

1,092

-32.8

734

1,092

-32.8

SC

7

24

-70.8

7

24

-70.8

GS

323

529

-38.9

323

529

-38.9

IS

1,992

2,203

-9.6

1,992

2,203

-9.6

LFA

4

0

- -

4

0

- -

TOTAL LEXUS PASS. CAR

5,561

8,018

-30.6

5,561

8,018

-30.6

TOTAL TOYOTA PASS. CAR

61,831

57,070

8.3

61,831

57,070

8.3

SIENNA

6,343

2,582

145.7

6,343

2,582

145.7

RAV4

11,196

7,894

41.8

11,196

7,894

41.8

FJ CRUISER

1,128

1,263

-10.7

1,128

1,263

-10.7

4RUNNER

3,829

3,006

27.4

3,829

3,006

27.4

HIGHLANDER

7,507

4,478

67.6

7,507

4,478

67.6

VENZA

2,387

3,564

-33.0

2,387

3,564

-33.0

LAND CRUISER

145

145

0.0

145

145

0.0

SEQUOIA

964

644

49.7

964

644

49.7

TOTAL SUV

27,156

20,994

29.4

27,156

20,994

29.4

4X2 TACOMA

3,181

3,236

-1.7

3,181

3,236

-1.7

4X4 TACOMA

3,959

3,511

12.8

3,959

3,511

12.8

TOTAL TACOMA

7,140

6,747

5.8

7,140

6,747

5.8

TUNDRA

6,087

3,904

55.9

6,087

3,904

55.9

TOTAL PICKUP

13,227

10,651

24.2

13,227

10,651

24.2

TOTAL TOYOTA DIV. LT TRUCK

46,726

34,227

36.5

46,726

34,227

36.5

LX

283

282

0.4

283

282

0.4

GX

1,135

1,529

-25.8

1,135

1,529

-25.8

RX

5,881

5,688

3.4

5,881

5,688

3.4

TOTAL LEXUS LIGHT TRUCK

7,299

7,499

-2.7

7,299

7,499

-2.7

TOTAL TOYOTA LIGHT TRUCK

54,025

41,726

29.5

54,025

41,726

29.5

TOTAL TOYOTA DIV.

102,996

83,279

23.7

102,996

83,279

23.7

TOTAL LEXUS

12,860

15,517

-17.1

12,860

15,517

-17.1

TOTAL TOYOTA

115,856

98,796

17.3

115,856

98,796

17.3

MEMO:







DOM. COROLLA

16,433

16,293

0.9

16,433

16,293

0.9

DOM. CAMRY

17,892

15,572

14.9

17,892

15,572

14.9

DOM. RAV4

8,411

1,916

339.0

8,411

1,916

339.0

DOM. HIGHLANDER

6,639

2,524

163.0

6,639

2,524

163.0

DOM. PICKUP

13,227

10,651

24.2

13,227

10,651

24.2

DOM. RX

3,881

4,245

-8.6

3,881

4,245

-8.6








SELLING DAYS

24

24


24

24









TOYOTA DIV. IMPORT CAR

20,150

16,243

24.1

20,150

16,243

24.1

LEXUS IMPORT CAR

5,561

8,018

-30.6

5,561

8,018

-30.6

TOYOTA DIV NA BUILT CARS

36,120

32,809

10.1

36,120

32,809

10.1

TOTAL TOYOTA CARS

61,831

57,070

8.3

61,831

57,070

8.3








TOYOTA DIV. IMPORT LT TRUCK

8,755

12,346

-29.1

8,755

12,346

-29.1

LEXUS IMPORT LT TRUCK

3,418

3,254

5.0

3,418

3,254

5.0

TOYOTA DIV NA BUILT LT TRUCK

37,971

21,881

73.5

37,971

21,881

73.5

LEXUS NA BUILT LT TRUCK

3,881

4,245

-8.6

3,881

4,245

-8.6

TOTAL TOYOTA LT TRUCK

54,025

41,726

29.5

54,025

41,726

29.5








SPORT UTILITY VEHICLES

34,455

28,493

20.9

34,455

28,493

20.9

  Memo: Lexus Sport Utility

7,299

7,499

-2.7

7,299

7,499

-2.7








SMALL VANS

6,343

2,582

145.7

6,343

2,582

145.7

PICKUPS

13,227

10,651

24.2

13,227

10,651

24.2








* NORTH AMERICAN BUILT VEHICLES







COROLLA

16,433

16,293

0.9

16,433

16,293

0.9

CAMRY

17,892

15,572

14.9

17,892

15,572

14.9

AVALON

1,795

944

90.1

1,795

944

90.1

SIENNA

6,343

2,582

145.7

6,343

2,582

145.7

RAV4

8,411

1,916

339.0

8,411

1,916

339.0

HIGHLANDER

6,639

2,524

163.0

6,639

2,524

163.0

VENZA

2,387

3,564

-33.0

2,387

3,564

-33.0

PICKUP

13,227

10,651

24.2

13,227

10,651

24.2

SEQUOIA

964

644

49.7

964

644

49.7

RX

3,881

4,245

-8.6

3,881

4,245

-8.6

TOTAL

77,972

58,935

32.3

77,972

58,935

32.3

N.A. VEHICLES % OF TOTAL

67.3%

59.7%


67.3%

59.7%









SELLING DAYS

24

24


24

24


DSR = DAILY SELLING RATE









(Logo:  http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.



More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.