Toyota Reports March and First Quarter Sales

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Apr 01, 2010, 01:19 ET

TORRANCE, Calif., April 1 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported March sales results of 186,863 units, an increase of 35.3 percent over the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in March 2010, compared to 25 selling days in March 2009, TMS sales were up 40.7 percent for the month, compared to the same period last year.

Toyota Division recorded March sales of 166,644 vehicles, an increase of 35.1 percent over the year-ago month, on a DSR basis. On a raw volume basis, Toyota Division sales were up 40.6 percent over last March. Lexus reported sales of 20,219 units in March, up 36.5 percent over March 2009, on a DSR basis. Volume-wise, Lexus Division sales were up 42.0 percent over the year-ago month.

"Toyota’s strong sales performance in March reflects our customers’ continued confidence in the safety and reliability of our vehicles and their trust in the brand,” said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc. “We are standing by our cars, and we're grateful that our customers are standing by Toyota.”

For the first quarter, TMS reported sales of 385,686 vehicles, an increase of 8.7 percent over the same period in 2009, on a DSR basis. With 74 selling days in the first quarter of 2010, compared to 75 selling day in the first quarter of 2009, sales were up 7.2 percent on an unadjusted raw volume basis.

Toyota Division

Toyota Division passenger cars recorded March sales of 94,221 units, an increase of 23.5 percent over the same period last year. Passenger car sales were led by Camry and Camry Hybrid which posted combined March sales of 36,251 units, up 35.2 percent over the year-ago month. Corolla posted sales of 29,623 units for the month, up 28.0 percent over last March. The Prius mid-size gas-electric hybrid posted March sales of 11,786 units, up 27.0 percent over March 2009. Venza posted a best-ever March, recording sales of 5,227 units, up 36.0 percent over the same period last year.

Toyota Division light trucks posted sales of 72,423 units in March, an increase of 54.1 percent over last March. Light truck sales were led by the RAV4 compact SUV which recorded an all-time best-ever month with sales of 25,781 units, up 108.3 percent over the year-ago month. With a best-ever March, Highlander and Highlander Hybrid posted combined sales of 11,953 units for the month, up 112.7 percent over March 2009. The all-new 4Runner reported March sales of 4,108 units, up 139.4 percent over the year-ago month. The Tundra full-size pickup posted March sales of 10,785 units, up 87 percent over the same period in 2009. The Tacoma mid-size pickup reported sales of 9,441 units for the month.

Scion posted March sales of 3,511 units. The xB urban utility vehicle led the way with sales of 1,630 units. The tC sports coupe posted March sales of 1,118 units. The xD reported sales of 763 units for the month.

Lexus Division

Lexus reported passenger car sales of 10,060 units in March, up 34.1 percent over the year-ago month. Lexus passenger car sales were led by the recently revised ES 350 entry luxury sedan which posted sales of 3,860 units, up 15.1 percent over the same time last year. The IS luxury sports sedan reported combined sales of 3,137 units, up 24 percent over March 2009. The HS 250h luxury hybrid sedan recorded March sales of 1,494 units.

Lexus light trucks recorded sales of 10,159 units, up 39 percent over last March. Lexus sales were led by the RX, which posted combined March sales of 8,060 units, up 25.5 percent over the year-ago month. The all-new GX mid-size luxury utility vehicle reported sales of 1,785 units.

TMS Hybrids

TMS posted March sales of 16,714 hybrid vehicles. Toyota Division posted sales of 13,929 hybrids for the month. Lexus Division reported sales 2,785 hybrids in March.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
March, 2010

	----- CURRENT MONTH -----			-- CALENDAR YEAR TO DATE --
			DSR %			DSR %
	2010	2009	CHG	2010	2009	CHG

YARIS	4,699	5,888	-23.3	12,513	15,107	-16.1
COROLLA	29,623	22,257	28.0	63,740	59,598	8.4
CAMRY	36,251	25,783	35.2	68,595	67,199	3.5
VENZA	5,227	3,695	36.0	12,205	7,404	67.1
AVALON	3,124	2,175	38.1	4,800	6,394	-23.9
PRIUS	11,786	8,924	27.0	28,238	24,277	17.9
SCION xB	1,630	2,090	-25.0	4,555	5,445	-15.2
SCION tC	1,118	1,545	-30.4	2,836	3,989	-27.9
SCION xD	763	1,027	-28.6	2,182	2,850	-22.4
TOTAL TOYOTA DIV. PASS. CAR	94,221	73,385	23.5	199,664	192,265	5.3
ES	3,860	3,225	15.1	9,132	8,771	5.5
HS	1,494	0	N/A	3,453	0	N/A
LS	894	852	0.9	2,785	2,456	14.9
SC	30	78	-63.0	81	227	-63.8
GS	645	625	-0.8	1,662	2,118	-20.5
IS	3,137	2,432	24.0	7,331	6,979	6.5
TOTAL LEXUS PASS. CAR	10,060	7,212	34.1	24,444	20,551	20.6
TOTAL TOYOTA PASS. CAR	104,281	80,597	24.4	224,108	212,816	6.7
SIENNA	7,775	7,807	-4.2	14,390	19,667	-25.8
RAV4	25,781	11,899	108.3	40,474	28,331	44.8
FJ CRUISER	1,229	1,083	9.1	3,851	5,295	-26.3
4RUNNER	4,108	1,650	139.4	10,087	6,763	51.2
HIGHLANDER	11,953	5,404	112.7	20,046	16,169	25.7
LAND CRUISER	174	163	2.6	439	448	-0.7
SEQUOIA	1,177	2,181	-48.1	2,542	5,379	-52.1
TOTAL SUV	44,422	22,380	90.9	77,439	62,385	25.8
4X2 TACOMA	4,761	4,778	-4.2	12,233	12,668	-2.1
4X4 TACOMA	4,680	4,666	-3.6	12,280	12,269	1.4
TOTAL TACOMA	9,441	9,444	-3.9	24,513	24,937	-0.4
TUNDRA	10,785	5,547	87.0	20,157	18,349	11.3
TOTAL PICKUP	20,226	14,991	29.7	44,670	43,286	4.6
TOTAL TOYOTA DIV. LT TRUCK	72,423	45,178	54.1	136,499	125,338	10.4
LX	314	289	4.5	850	898	-4.1
GX	1,785	561	205.9	4,787	1,705	184.6
RX	8,060	6,177	25.5	19,442	18,915	4.2
TOTAL LEXUS LIGHT TRUCK	10,159	7,027	39.0	25,079	21,518	18.1
TOTAL TOYOTA LIGHT TRUCK	82,582	52,205	52.1	161,578	146,856	11.5
TOTAL TOYOTA DIV.	166,644	118,563	35.1	336,163	317,603	7.3
TOTAL LEXUS	20,219	14,239	36.5	49,523	42,069	19.3
TOTAL TOYOTA	186,863	132,802	35.3	385,686	359,672	8.7
MEMO:
DOM. COROLLA	29,121	17,888	56.5	61,913	46,530	34.9
DOM. CAMRY	36,028	25,294	37.0	68,022	65,881	4.6
DOM. RAV4	6,800	2,814	132.4	10,786	5,026	117.5
DOM. HIGHLANDER	10,210	0	N/A	15,278	0	N/A
DOM. PICKUP	20,226	14,991	29.7	44,670	43,286	4.6
DOM. RX	1,150	3,432	-67.8	9,858	11,907	-16.1

SELLING DAYS	26	25		74	75



TOYOTA DIV. IMPORT CAR	20,721	24,333	-18.1	52,724	66,056	-19.1
LEXUS IMPORT CAR	10,060	7,212	34.1	24,444	20,551	20.6
TOYOTA DIV NA BUILT CARS	73,500	49,052	44.1	146,940	126,209	18.0
TOTAL TOYOTA CARS	104,281	80,597	24.4	224,108	212,816	6.7

TOYOTA DIV. IMPORT LT TRUCK	26,235	17,385	45.1	48,833	51,980	-4.8
LEXUS IMPORT LT TRUCK	9,009	3,595	141.0	15,221	9,611	60.5
TOYOTA DIV NA BUILT LT TRUCK	46,188	27,793	59.8	87,666	73,358	21.1
LEXUS NA BUILT LT TRUCK	1,150	3,432	-67.8	9,858	11,907	-16.1
TOTAL TOYOTA LT TRUCK	82,582	52,205	52.1	161,578	146,856	11.5

SPORT UTILITY VEHICLES	53,352	28,324	81.1	98,667	78,608	27.2
Memo: Lexus Sport Utility	10,159	7,027	39.0	25,079	21,518	18.1

SMALL VANS	7,775	7,807	-4.2	14,390	19,667	-25.8
PICKUPS	20,226	14,991	29.7	44,670	43,286	4.6

* NORTH AMERICAN BUILT VEHICLES
COROLLA	29,121	17,888	56.5	61,913	46,530	34.9
CAMRY	36,028	25,294	37.0	68,022	65,881	4.6
VENZA	5,227	3,695	36.0	12,205	7,404	67.1
AVALON	3,124	2,175	38.1	4,800	6,394	-23.9
SIENNA	7,775	7,807	-4.2	14,390	19,667	-25.8
RAV4	6,800	2,814	132.4	10,786	5,026	117.5
HIGHLANDER	10,210	0	N/A	15,278	0	N/A
PICKUP	20,226	14,991	29.7	44,670	43,286	4.6
SEQUOIA	1,177	2,181	-48.1	2,542	5,379	-52.1
RX	1,150	3,432	-67.8	9,858	11,907	-16.1
TOTAL	120,838	80,277	44.7	244,464	211,474	17.2
N.A. VEHICLES % OF TOTAL	64.7%	60.4%		63.4%	58.8%

SELLING DAYS	26	25		74	75
DSR = DAILY SELLING RATE