Toyota Reports March and First Quarter Sales

Apr 01, 2010, 13:19 ET from Toyota Motor Sales, U.S.A., Inc.

TORRANCE, Calif., April 1 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported March sales results of 186,863 units, an increase of 35.3 percent over the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in March 2010, compared to 25 selling days in March 2009, TMS sales were up 40.7 percent for the month, compared to the same period last year.

Toyota Division recorded March sales of 166,644 vehicles, an increase of 35.1 percent over the year-ago month, on a DSR basis.  On a raw volume basis, Toyota Division sales were up 40.6 percent over last March. Lexus reported sales of 20,219 units in March, up 36.5 percent over March 2009, on a DSR basis. Volume-wise, Lexus Division sales were up 42.0 percent over the year-ago month.

"Toyota’s strong sales performance in March reflects our customers’ continued confidence in the safety and reliability of our vehicles and their trust in the brand,” said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc. “We are standing by our cars, and we're grateful that our customers are standing by Toyota.”

For the first quarter, TMS reported sales of 385,686 vehicles, an increase of 8.7 percent over the same period in 2009, on a DSR basis. With 74 selling days in the first quarter of 2010, compared to 75 selling day in the first quarter of 2009, sales were up 7.2 percent on an unadjusted raw volume basis.

Toyota Division

Toyota Division passenger cars recorded March sales of 94,221 units, an increase of 23.5 percent over the same period last year.  Passenger car sales were led by Camry and Camry Hybrid which posted combined March sales of 36,251 units, up 35.2 percent over the year-ago month.  Corolla posted sales of 29,623 units for the month, up 28.0 percent over last March. The Prius mid-size gas-electric hybrid posted March sales of 11,786 units, up 27.0 percent over March 2009.  Venza posted a best-ever March, recording sales of 5,227 units, up 36.0 percent over the same period last year.

Toyota Division light trucks posted sales of 72,423 units in March, an increase of 54.1 percent over last March.  Light truck sales were led by the RAV4 compact SUV which recorded an all-time best-ever month with sales of 25,781 units, up 108.3 percent over the year-ago month.  With a best-ever March, Highlander and Highlander Hybrid posted combined sales of 11,953 units for the month, up 112.7 percent over March 2009.  The all-new 4Runner reported March sales of 4,108 units, up 139.4 percent over the year-ago month. The Tundra full-size pickup posted March sales of 10,785 units, up 87 percent over the same period in 2009. The Tacoma mid-size pickup reported sales of 9,441 units for the month.

Scion posted March sales of 3,511 units.  The xB urban utility vehicle led the way with sales of 1,630 units.  The tC sports coupe posted March sales of 1,118 units. The xD reported sales of 763 units for the month.

Lexus Division

Lexus reported passenger car sales of 10,060 units in March, up 34.1 percent over the year-ago month.  Lexus passenger car sales were led by the recently revised ES 350 entry luxury sedan which posted sales of 3,860 units, up 15.1 percent over the same time last year.  The IS luxury sports sedan reported combined sales of 3,137 units, up 24 percent over March 2009. The HS 250h luxury hybrid sedan recorded March sales of 1,494 units.

Lexus light trucks recorded sales of 10,159 units, up 39 percent over last March.  Lexus sales were led by the RX, which posted combined March sales of 8,060 units, up 25.5 percent over the year-ago month.  The all-new GX mid-size luxury utility vehicle reported sales of 1,785 units.

TMS Hybrids

TMS posted March sales of 16,714 hybrid vehicles.  Toyota Division posted sales of 13,929 hybrids for the month.  Lexus Division reported sales 2,785 hybrids in March.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

TOYOTA  RETAIL  SALES

(INCLUDES FLEET & HAWAII)

March, 2010









----- CURRENT MONTH -----


-- CALENDAR YEAR TO DATE --





DSR %



DSR %


2010

2009

CHG

2010

2009

CHG








YARIS

4,699

5,888

-23.3

12,513

15,107

-16.1

COROLLA

29,623

22,257

28.0

63,740

59,598

8.4

CAMRY

36,251

25,783

35.2

68,595

67,199

3.5

VENZA

5,227

3,695

36.0

12,205

7,404

67.1

AVALON

3,124

2,175

38.1

4,800

6,394

-23.9

PRIUS

11,786

8,924

27.0

28,238

24,277

17.9

SCION xB

1,630

2,090

-25.0

4,555

5,445

-15.2

SCION tC

1,118

1,545

-30.4

2,836

3,989

-27.9

SCION xD

763

1,027

-28.6

2,182

2,850

-22.4

TOTAL TOYOTA DIV. PASS. CAR

94,221

73,385

23.5

199,664

192,265

5.3

ES

3,860

3,225

15.1

9,132

8,771

5.5

HS

1,494

0

N/A

3,453

0

N/A

LS

894

852

0.9

2,785

2,456

14.9

SC

30

78

-63.0

81

227

-63.8

GS

645

625

-0.8

1,662

2,118

-20.5

IS

3,137

2,432

24.0

7,331

6,979

6.5

TOTAL LEXUS PASS. CAR

10,060

7,212

34.1

24,444

20,551

20.6

TOTAL TOYOTA PASS. CAR

104,281

80,597

24.4

224,108

212,816

6.7

SIENNA

7,775

7,807

-4.2

14,390

19,667

-25.8

RAV4

25,781

11,899

108.3

40,474

28,331

44.8

FJ CRUISER

1,229

1,083

9.1

3,851

5,295

-26.3

4RUNNER

4,108

1,650

139.4

10,087

6,763

51.2

HIGHLANDER

11,953

5,404

112.7

20,046

16,169

25.7

LAND CRUISER

174

163

2.6

439

448

-0.7

SEQUOIA

1,177

2,181

-48.1

2,542

5,379

-52.1

TOTAL SUV

44,422

22,380

90.9

77,439

62,385

25.8

4X2 TACOMA

4,761

4,778

-4.2

12,233

12,668

-2.1

4X4 TACOMA

4,680

4,666

-3.6

12,280

12,269

1.4

TOTAL TACOMA

9,441

9,444

-3.9

24,513

24,937

-0.4

TUNDRA

10,785

5,547

87.0

20,157

18,349

11.3

TOTAL PICKUP

20,226

14,991

29.7

44,670

43,286

4.6

TOTAL TOYOTA DIV. LT TRUCK

72,423

45,178

54.1

136,499

125,338

10.4

LX

314

289

4.5

850

898

-4.1

GX

1,785

561

205.9

4,787

1,705

184.6

RX

8,060

6,177

25.5

19,442

18,915

4.2

TOTAL LEXUS LIGHT TRUCK

10,159

7,027

39.0

25,079

21,518

18.1

TOTAL TOYOTA LIGHT TRUCK

82,582

52,205

52.1

161,578

146,856

11.5

TOTAL TOYOTA DIV.

166,644

118,563

35.1

336,163

317,603

7.3

TOTAL LEXUS

20,219

14,239

36.5

49,523

42,069

19.3

TOTAL TOYOTA

186,863

132,802

35.3

385,686

359,672

8.7

MEMO:







DOM. COROLLA

29,121

17,888

56.5

61,913

46,530

34.9

DOM. CAMRY

36,028

25,294

37.0

68,022

65,881

4.6

DOM. RAV4

6,800

2,814

132.4

10,786

5,026

117.5

DOM. HIGHLANDER

10,210

0

N/A

15,278

0

N/A

DOM. PICKUP

20,226

14,991

29.7

44,670

43,286

4.6

DOM. RX

1,150

3,432

-67.8

9,858

11,907

-16.1








SELLING DAYS

26

25


74

75























TOYOTA DIV. IMPORT CAR

20,721

24,333

-18.1

52,724

66,056

-19.1

LEXUS IMPORT CAR

10,060

7,212

34.1

24,444

20,551

20.6

TOYOTA DIV NA BUILT CARS

73,500

49,052

44.1

146,940

126,209

18.0

TOTAL TOYOTA CARS

104,281

80,597

24.4

224,108

212,816

6.7








TOYOTA DIV. IMPORT LT TRUCK

26,235

17,385

45.1

48,833

51,980

-4.8

LEXUS IMPORT LT TRUCK

9,009

3,595

141.0

15,221

9,611

60.5

TOYOTA DIV NA BUILT LT TRUCK

46,188

27,793

59.8

87,666

73,358

21.1

LEXUS NA BUILT LT TRUCK

1,150

3,432

-67.8

9,858

11,907

-16.1

TOTAL TOYOTA LT TRUCK

82,582

52,205

52.1

161,578

146,856

11.5








SPORT UTILITY VEHICLES

53,352

28,324

81.1

98,667

78,608

27.2

  Memo: Lexus Sport Utility

10,159

7,027

39.0

25,079

21,518

18.1








SMALL VANS

7,775

7,807

-4.2

14,390

19,667

-25.8

PICKUPS

20,226

14,991

29.7

44,670

43,286

4.6








* NORTH AMERICAN BUILT VEHICLES







COROLLA

29,121

17,888

56.5

61,913

46,530

34.9

CAMRY

36,028

25,294

37.0

68,022

65,881

4.6

VENZA

5,227

3,695

36.0

12,205

7,404

67.1

AVALON

3,124

2,175

38.1

4,800

6,394

-23.9

SIENNA

7,775

7,807

-4.2

14,390

19,667

-25.8

RAV4

6,800

2,814

132.4

10,786

5,026

117.5

HIGHLANDER

10,210

0

N/A

15,278

0

N/A

PICKUP

20,226

14,991

29.7

44,670

43,286

4.6

SEQUOIA

1,177

2,181

-48.1

2,542

5,379

-52.1

RX

1,150

3,432

-67.8

9,858

11,907

-16.1

TOTAL

120,838

80,277

44.7

244,464

211,474

17.2

N.A. VEHICLES % OF TOTAL

64.7%

60.4%


63.4%

58.8%









SELLING DAYS

26

25


74

75


DSR = DAILY SELLING RATE









(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, U.S.A., Inc.