2014

Toys, tweets or gourmet treats: how are you honoring your pet this National Pet Month?

Many pets to get a special meal, along with a possible dinner date too

TORONTO, April 2, 2013 /PRNewswire/ - What are you doing for your cat or dog in April for National Pet Month? A new Petcurean survey of more than 1,200 U.S. cat and dog owners, conducted by Vision Critical, found that traditional treats — like a new toy (49 percent) or a special gourmet meal (28 percent) — are the top rewards being planned for pets. However, there's a good chance that pets will be honoured digitally too, as nearly half (44 percent) of pet owners have posted pictures of their pets to Facebook, while seven percent have tweeted about them.

(Photo: http://photos.prnewswire.com/prnh/20130402/MM87017)

Purrfect Dinner Date
The survey discovered that, not only will a special meal be on the menu for many lucky cats and dogs this National Pet Month, their owners also have an idea who would make the perfect dining companion for their pet. When presented with a list of possible high profile dinner dates, pet owners ranked their pets' likely favorites as follows:

1st. Lady and the Tramp
2nd. Toto (Wizard of Oz)/ Cat in the Hat (tied)
3rd. Hello Kitty

Other famous pets mentioned by pet owners included: Lassie, Scooby Doo and Tigger from Winnie the Pooh.

Planning Your Pet's Special Meal
To make any dog or cat's special meal even better - whether they have a date for the occasion or not - Petcurean is introducing a number of new recipes, including GO! SENSITIVITY + SHINE™ Grain Free, Potato Free Turkey Recipe for dogs and GO! FIT + FREE Grain Free Chicken, Turkey + Trout Stew for cats. Like all GO! recipes, they contain zero growth hormones, by-products or artificial preservatives.

Additional Key Findings
The survey also revealed some other interesting demographic facts:

  • Toto is most popular as a potential pet dinner companion among pet owners in the Western U.S. and least popular among those in the Northeastern U.S.

  • The Cat in the Hat is more popular as a potential pet dinner companion among male pet owners then female pet owners.

  • Pet owners in the Western U.S. (37 percent) were the most likely to say they'll be feeding their cat or dog a special Pet Month meal.

About Petcurean
Founded in 1999, Petcurean Pet Nutrition is dedicated to selling nutritionally balanced, unique pet food recipes made with high quality, natural and fresh ingredients. Petcurean pet food is sold exclusively through pet specialty retailers throughout Canada and the United States, who share its independent spirit, exceptional customer service and overarching love and understanding of pets and their needs. Visit www.petcurean.com and www.facebook.com/petcurean for more information.

About the Survey
From March 11 to March 13, 2013, an online survey was conducted among a sample of 1,254 American adults that own a cat or a dog, and who are also Springboard America panel members. The margin of error — which measures sampling variability — is +/- 2.8 percent, 19 times out of 20. The results have been statistically weighted according to the most current data on age, gender, region, education and ethnicity from the American Community Survey.

SOURCE Petcurean




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