Toys"R"Us® Expands Year-Round Education Product Selection, Debuts All-New Imaginarium® Learning Line

WAYNE, N.J., Aug. 29, 2013 /PRNewswire/ -- Toys"R"Us^® today announced the expansion of its year-round education product selection in stores nationwide and online at Toysrus.com. Filled with a broad collection of items designed to delight and educate, including workbooks, flash cards, activity kits and more for kids from preschool to fifth grade, parents and teachers can now find the essentials they need to help make learning easy and fun throughout the entire year. Adding to its merchandise offerings that shoppers can't find anywhere else, Toys"R"Us is also debuting a new line of exclusive education products under its Imaginarium^® brand, the company's largest range of specialty and learning toys. Customers can discover this expanded selection of products in the Learning section of all Toys"R"Us stores nationwide and online at the company's learning and education product page.

"We know how important it is, especially to parents and teachers, to get kids excited about learning and to prepare them for the future by challenging their young minds in and out of the classroom all year-round," said Jamie Uitdenhowen, Vice President and General Merchandise Manager, Learning and Seasonal, Toys"R"Us, U.S. "From language learning programs and flash cards to quality optic microscopes and science experiments, Toys"R"Us now offers one of the most comprehensive education assortments available, making our stores a go-to education destination for families and educators across the country."

Introducing Imaginarium Learning
As part of the education expansion at Toys"R"Us, parents and teachers can now find an exclusive line of education products from Imaginarium, the company's specialty learning brand. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.

Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide fun activities that reinforce writing skills.

Toys"R"Us Helps Shoppers Find Top Learning Tools
To help children, parents and teachers find exactly what they need for another year of learning, Toys"R"Us now offers a wide selection of education products that build basic skills and prepare kids for their next education adventure. Whether it's getting ready for preschool or practicing division with a fourth grader to help them get ahead of the curve, shoppers can browse a variety of items that reinforce arithmetic, reading and writing, as well as critical thinking, communication, collaboration and creativity.

The following select product lines are being introduced as part of the education expansion at Toys"R"Us stores nationwide and online at Toysrus.com:

Writing Systems and Activities by Fundanoodle^®
Parents can take their little ones on a fun-filled education journey with Carolina Pad's line of easy-to-use learning products. From colorful writing tablets, including I Can Do Math and I Can Write Upper Case, to multi-activity books like Max & Alphie's Adventures Activity Book 2, kids can master essential, foundational skills for handwriting, math and many everyday activities. Ages 3 to 6 years.

Interactive Education Tools by Learning Resources^® and Educational Insights^®
Learning is hands-on with this assortment of more than 50 products from Learning Resources and Educational Insights, the creators of innovative education products trusted by teachers and parents and loved by children. From stick puppets for little story-tellers to magnifying glasses for young explorers, there is something to make learning fun for every child. In addition, Toys"R"Us is now the only place parents and teachers can find select Hot Dots^® Jr. merchandise, including Getting Ready for First Grade and Getting Ready for Second Grade, which have been designed to meet common core state standards by grade and build phonetic skills with the help of a talking pen and interactive flashcards. Ages 3 years and up.

Preschool and Kindergarten Skill-Building Products from LeapFrog^®
Through a licensing partnership with MEGA^® Brands America, LeapFrog has introduced new learning products that reinforce early educational skills and help prepare children for preschool and kindergarten. From skill-building workbooks and flash cards to dry erase activity books and writing journals, each creative activity makes learning an exciting challenge for kids. Ages 3 to 6 years old.

Language Learning Programs by Little Pim^®
Young children can start learning a language at the time they learn best with Discovery Sets from Little Pim, an award-winning foreign language-learning program. Found only at Toys"R"Us, the Spanish, Chinese and English Discovery Sets each include three DVDs and a Little Pim plush panda toy, which are sure to make learning a new language fun, easy, entertaining and accessible for families. Ages 6 months to 5 years.

Learning Kits by Teach My^®
Shopping is made simple for parents with Teach My's line of all-in-one Learning Kits. From building blocks and finger puppets to flashcards and drawing boards, each Baby, Toddler or Preschooler Learning Kit comes with inventive tools uniquely created to encourage natural repetition, enabling parents to teach the basics for each level. Every kit is organized in a portable and storable carrying case, making it perfect for busy and on-the-go parents. Ages 6 months to 6 years.

Toys"R"Us Expands Science Category with New Microscopes for Young Explorers
Toys"R"Us is expanding its science category with the launch of a new collection of exclusive Edu Science microscopes featuring advanced optics. Edu Science, the company's largest range of exclusive telescopes, microscopes and science experiments, provides shoppers with an extensive and innovative assortment of products that let little adventurers discover their world.

Scientists-in-training can get down to details with the 640X Microscope, great for beginners who want to research the makeup of pollen or structures of plants. Kids can create slides to view the tiniest of specimens and dive further into the magic of micro-organisms with the 800X Microscope, which allows for greater observation of details. Additionally, young biologists can increase their viewing experience and take science digital with the 1280X Microscope. Kids or parents can connect cell phones to this device, allowing young ones to snap photos of the different discoveries they find to share with family and friends.  

Products featured as part of the company's education expansion will have regular exposure in Toys"R"Us marketing vehicles throughout the fall season and beyond.

To download high-resolution images of education products, as well as the Imaginarium Learning line and Edu Science microscopes, please visit: https://toysrus.sharefile.com/d/s143918a262b4108b.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us, Inc.