Tracx Enterprise Social Platform Powers Super Bowl Social Media Communication Center During Record-Breaking Event
NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Tracx (www.tracx.com), the next generation social enterprise platform, operated as the core technology platform powering the 2014 Super Bowl Host Committee's (SBHC) Social Media Communications Center (SMCC).
The Tracx platform aggregated and analyzed tens of millions of non-branded online Super Bowl social activities, revealing over 170,000 relevant posts with which the SMCC volunteers engaged. This filtering enabled the volunteers to make over 2,300 additional individual helpful outbound communications. Tracx's ability to scale and control this level of real-time data provided the Super Bowl Communications Center the bandwidth and power required to efficiently engage with Super Bowl fans.
"The Super Bowl is the largest single-day sporting event in the United States, and as such produces an immense amount of online chatter. Tracx is uniquely positioned as the enterprise social intelligence platform that can manage the volume and velocity of data produced by events of this magnitude," said Eran Gilad, CEO of Tracx. "Super Bowl XLVIII has officially become the 2014 Social Bowl."
Super Bowl XLVIII was the first joint-hosted (New York and New Jersey) game, and it was the largest live U.S. television event in history. With unprecedented involvement from two cities, coupled with record-breaking viewership, the SBHC relied on Tracx to aggregate and analyze the vast amounts of social conversations the event produced. Volunteers at the communication center utilized Tracx's technology as a concierge-type service - monitoring and responding to online conversations about events, entertainment, weather, transportation, breaking news, and even posting mass updates for the Super Bowl. When needed, conversations would be routed to municipal agencies for further engagement through Tracx's one-of-a-kind cross-departmental workflow interface.
Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City with offices in Tel Aviv and London, over 350 brands worldwide rely on Tracx.