NEW YORK, May 11, 2015 /PRNewswire/ -- Tracx Inc., the leading social business management platform, today announced the general availability of its new intelligence and context-driven publishing and engagement experience for brands and enterprises worldwide. From real-time content creation and cross-channel management to proactive content marketing and predictive insights from a Smart Recommendation Engine, Tracx's new version offers marketers a new, powerful way to manage, monetize and optimize their social media business.
Predictive Analytics: A New Smart Recommendations Engine
Tracx's Smart Recommendations Engine leverages system-wide insights to predictively identify the best times-of-day to engage audiences. Whether analyzing share-of-voice or conducting an outreach program, Tracx users have access to real-time predictive data within their workflow - so there's no stop, only go.
"Tracx is synonymous with social insight. I love the new user interface, but I'm even more excited about how Tracx brings insights into publishing, so that no matter where I am in Tracx, I can take immediate action without leaving my workflow," said Bronwyn van Rensburg, Head of Digital at Digital Republic. "Now, I have access to smart recommendations that pinpoint the best times for me to publish. This is powerful and as close as it gets to 1-to-1 social marketing — I've evaluated other enterprise social media management providers and no one else can do this."
Publishing and Engagement for Smart Brands and Enterprises
Since 2010, leading brands such as BMW, ConAgra and Canon have trusted and relied on Tracx for surfacing actionable customer and consumer insights and enterprise-scale, data-driven social publishing and engagement tools. With its latest version, Tracx further organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow. Using Tracx, brands and enterprises can identify influencers, score leads and optimize type and time-of-day content marketing and publishing to engage qualified audiences.
These enhancements make the art of publishing in Tracx more fun, accessible and easier to use. With Tracx's newest version users can:
- Publish in any context to multiple networks using a new publish panel available for use from any dashboard in Tracx
- Enjoy a new user experience with intuitive navigation that frees up more room on screen to focus on what really matters - the data
- More easily and seamlessly tag, add attachments and send content for approval
- Preview posts across multiple networks before publishing
- Pin default account for quick and easy publishing
- Seamlessly edit inline visual content
- Schedule posts using Tracx predictive analytics, featuring "smart suggestions" for optimal engagement rates
- Access photo analytics for comprehensive visual listening
"At Tracx, we are inspired to deliver continuous improvement to all of the brands and companies we serve — not only to help them keep up, but to capitalize on this age of hyper-connectivity," said Eran Gilad, CEO of Tracx. "Brands and enterprises are looking for a way to harvest deep analytics and social intelligence, then action it in real-time for smarter engagements throughout the customer journey. With our latest version, we achieve this by pairing our strength and heritage in social analytics with leading next-generation publishing and engagement tools. Our focus on delivering actionable insights runs deep and is integrated throughout our platform, guiding clients not only to smarter publishing decisions, but smarter digital engagements as a whole. This is just a first step towards delivering on our insight-to-action strategy to the marketplace, and we have a lot more planned this year."
Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.
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