NEW YORK, April 3, 2012 /PRNewswire/ -- Tracx, a social intelligence platform with powerful tools to take social out of its silo and leverage its power across the enterprise, today announced the introduction of its new Social Leads product, the first platform of its kind to tie sales directly to social conversations, by helping enterprises identify and engage with people actively involved in the buying process, as well as track and measure results.
Tracx Social Leads, the latest addition to tracx' powerful suite of social intelligence tools for the enterprise, combs through all the conversations happening on social networks today –- across sites such as Facebook, Twitter, Google+, community forums and retail sites such as Amazon and eBay -- to identify people actively engaged in the buying process. Tracx Social Leads is the first in the industry to analyze those social conversations and automatically organize people by where they are in the buying process:
- Brand or product awareness
- Active product research,
- Opinions being expressed
- Intent to purchase; or
- Those who have already bought and are a loyal customer.
This also means that marketing and sales teams can target communication strategies to where people are in the buying cycle, reducing time to purchase and time to revenue. Most large enterprises today already have a presence in social media, but many have struggled to show a clear return on investment (ROI) in terms of increased sales or revenue to the company, which are often the most valuable metric within an organization. Tracx Social Leads enables enterprises to show a clear ROI for social.
"We're challenging the outdated marketing and sales model of buying a list, cold calling prospects, attending expensive tradeshows and sending direct mail – all in an effort to drum up a single sale," said Eran Gilad, CEO of tracx." In today's social world, it makes far more sense to shift the focus to prospects actively researching or expressing a need for the products you sell. Tracx is tackling this problem with Social Leads by helping enterprises understand not only buyer demographics, but by automatically pinpointing exactly where people are in the buying process –in real time --through analyzing the conversations people are already having on social networks. Goodbye cold calls, hello social sales."
Tracx Social Leads enables enterprises to:
- Create a real-time lead pipeline by creating a whole new revenue channel automatically filtering through all real time conversations on social networks to enable enterprises to rapidly find prospects in an active buying phase.
- Increase marketing program impact by tailoring marketing and sales programs -- in real-time -- to exactly where people are in the buying process (awareness, research, opinion, purchase or loyalty), enterprises can speed the conversion to a sale.
- Optimize ad spend by better understanding audiences through social: demographics, location, their intent and those influencers that can actually impact prospect buying behavior
- Show revenue impact of social program investments by tracking sales leads that originated in social conversations
- Empower sales teams with real-time prospect knowledge through integration of existing customer relationship management (CRM) systems; tracking and leverage of existing enterprise workflows
Today, tracx is also announcing the first of several CRM system integrations planned this year with SugarCRM, a market-leading customer relationship management company that enables effective customer engagement enterprise-wide. Tracx believes that in order for enterprises to unleash the true power of social media, social information cannot sit in a silo, but instead needs to be integrated in the applications enterprises are already using. CRM systems are the backbone of most enterprises, so infusing tracx' powerful social conversation and influencer data in to customer profiles is a natural fit.
By integrating Social Leads with existing CRM systems like SugarCRM, tracx injects real-time information pulled from conversations prospects are having on social networks, right in to the systems sales teams are already using today, better arming them to close a sale.
"Tracx' focus is on breaking social media intelligence out of its silo and spreading critical information and communication across the enterprise to better engage the customer," said Amy McCarthy, Director of Technology Alliances for SugarCRM. "We applaud this direction as a siloed approach to customer data does not create a customer-focused culture. Tracx gives its customers powerful, real-time knowledge about their potential sales prospects – age, location, gender, influence - and injects it right in to the CRM system, giving companies a competitive advantage to deliver what customers want, when they want it."
Pricing and Availability
Tracx Social Leads is available worldwide today in all English-speaking markets. Pricing for tracx Social Leads starts at $2,000 US, per month.
See a demo of tracx Social Leads and our new integration with SugarCRM in tracx booth 212 at the SugarCon Conference in New York on April 9 & 10.
Tracx is a 360-degree social media management and analytics software platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web –in real time. More information about tracx is available at www.tracx.com.
Erin Collopy, Tracx: firstname.lastname@example.org, 646-448-5313
Emily O'Brien, Leap PR: Emily@leappr.com, 303-550-6070