DALLAS, Dec. 15, 2016 /PRNewswire/ -- TracyLocke announced today that it has been selected by Audi of America as its new Retail Point-of-Sale Agency of Record, after a competitive review with several other agencies. TracyLocke will be responsible for the year-round development, coordination, and delivery of Audi premium point-of-sale marketing materials in all US Audi dealerships for both new vehicles and after sales.
Hugh Boyle, Chief Executive Officer of TracyLocke, stated, "We're excited to be partners with such an iconic brand like Audi. For over a century, Audi has set the gold standard for premium automotive companies and we're looking forward to helping them further grow their business."
TracyLocke's first work with Audi will begin in December 2016 and the team will be based in Dallas, Texas.
With the announcement of the Audi win, TracyLocke continues its unprecedented, undefeated new business streak of 10 wins and zero losses, dating back to November 2015, and includes Heineken, Johnson & Johnson, Neutrogena, Samsung, and Frito-Lay.
Founded in 1913, TracyLocke is a rapidly expanding global-shopper marketing agency that believes in the power of design thinking to inspire people to buy and act. TracyLocke has offices in North America and international locations including South America, Europe, Asia and Australia. Named a Top 5 Shopper Marketing Agency since 2008, TracyLocke clients include PepsiCo, SC Johnson, Pizza Hut, Hewlett-Packard, Heineken, Pfizer and T-Mobile. TracyLocke is part of Omnicom Group Inc. (NYSE: OMC). For more information, visit www.tracylocke.com.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
Communications Director, TracyLocke
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