TRAFFIQ Adds Expert Leadership to Product Development Team

NEW YORK, Feb. 7, 2011 /PRNewswire/ -- TRAFFIQ®, the digital media workflow tool for agencies, today announced the addition of new Vice President, Product Management, Bridget Bidlack.  Bidlack will join TRAFFIQ's seasoned product team today, reporting directly to recently appointed Chief Product Officer, Eric Picard.

With 15 years of experience in product management, product support and business operations, Bridget Bidlack comes to TRAFFIQ to help drive product direction, support and development.  Bidlack will be working closely with the TRAFFIQ operations team to coordinate and communicate the platform enhancements and deployments.  

Prior to joining TRAFFIQ, Bridget spent time at Turn as the Director of Solutions Engineering, providing Turn's media and data optimization technologies to global agency holding companies, independent agencies and direct advertisers.  Prior to her experience at Turn, Bridget spent 4 years at Microsoft holding various roles in Microsoft's display ad platform, adCenter paid search marketplace, contextual advertising and web analytics.  While at Microsoft, Bridget served as the Lead Product Manager at AdECN, Microsoft's ad exchange. Previously, she led product management and product support at Bluestreak, an early advertising technology company founded by Picard.

"Bridget is a key hire for us as we continue executing against our aggressive road map," said Picard.  "She brings an incredible skill set, deep industry experience, and a history of product leadership that are invaluable. I am personally very excited that she's joining us.  Her strong product development background will ensure TRAFFIQ continues on our trajectory to produce innovative software that addresses our customers' business challenges."

TRAFFIQ, founded in 2006, provides workflow solutions that enable advertisers to manage all aspects of digital media, and is the platform of record for many independent advertising agencies, including those aligned with Magnet Global, Worldwide Partners, AMIN, and TAAN. With an active marketplace of over 2,500 online publishers, TRAFFIQ also gives publishers the ability to sell premium and remnant inventory directly to advertisers with full deal point control. The company has recently announced the forthcoming integration of SEM and real-time-bidding technology into its web-based management tool.

"Over the last year, TRAFFIQ has emerged as a thought, technology, and business leader in the ever changing digital media environment," said Bidlack , "and I look forward to helping contribute to TRAFFIQ's future successes."  

About TRAFFIQ

TRAFFIQ (traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City. For more information, contact us at [email protected].

SOURCE TRAFFIQ