2014

Transaction Prices in December 2012 Rise To Record High; Industry Incentives Decline Nine Percent From Last Year According to TrueCar Industry Transaction Prices Highest Ever in December 2012; Industry Incentives Continue to Decline from 2011

SANTA MONICA, Calif., Jan. 3, 2013 /PRNewswire/ -- TrueCar, Inc. the authority on car pricing information, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $31,228 in December 2012, up $542 (1.8 percent) from December 2011 and up $396 (1.3 percent) from November 2012.

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"Pricing and incentives spending in December were almost ideal for manufacturers as the industry spent less money on incentives while attaining higher net transaction prices in the market place compared to year ago levels," said Jesse Toprak, Senior Analyst for TrueCar. "The resurgence of the trucks segment in December helped contribute to the some of the highest average transaction prices we have ever recorded."

Manufacturer

December 2012 Transaction Price

November 2012 Transaction Price

December 2011 Transaction Price

Percent Change December 2011 to December 2012

Percent Change November 2012 to December 2012

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$30,011

$29,796

$29,322

2.3%

0.7%

Ford (Ford, Lincoln)

$33,010

$32,543

$31,912

3.4%

1.4%

GM (Buick, Cadillac, Chevrolet, GMC)

$33,219

$32,891

$33,241

-0.1%

1.0%

Honda (Acura, Honda)

$27,062

$26,897

$26,086

3.7%

0.6%

Hyundai/Kia

$22,547

$22,342

$21,426

5.2%

0.9%

Nissan (Nissan, Infiniti)

$28,127

$27,704

$28,298

-0.6%

1.5%

Toyota (Lexus, Scion, Toyota)

$28,576

$28,396

$27,349

4.5%

0.6%

Volkswagen (Audi, Volkswagen)

$33,914

$33,610

$33,781

0.4%

0.9%

Industry

$31,228

$30,832

$30,686

1.8%

1.3%








In addition, TrueCar estimated that the average incentive for light-vehicles was $2,409 in December 2012, down $238 (9.0 percent) from December 2011 and up $99 (4.3 percent) from November 2012.

Manufacturer

December 2012 Incentives

November 2012 Incentives

December 2011 Incentives

Percent Change December 2011 to December 2012

Percent Change November 2012 to December 2012

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$3,206

$3,043

$3,248

-1.3%

5.4%

Ford (Ford, Lincoln)

$2,633

$2,526

$2,926

-10.0%

4.2%

GM (Buick, Cadillac, Chevrolet, GMC)

$2,952

$2,921

$3,118

-5.3%

1.1%

Honda (Acura, Honda)

$1,845

$1,871

$2,336

-21.0%

-1.4%

Hyundai/Kia

$1,573

$1,359

$1,254

25.5%

15.8%

Nissan (Nissan, Infiniti)

$2,449

$2,403

$2,970

-17.5%

1.9%

Toyota (Lexus, Scion, Toyota)

$1,756

$1,632

$1,904

-7.8%

7.6%

Volkswagen (Audi, Volkswagen)

$2,391

$2,264

$2,518

-5.1%

5.6%

Industry

$2,409

$2,310

$2,647

-9.0%

4.3%

TrueCar estimated that the ratio of incentives to average transaction price for light-vehicles was 7.7 percent in December 2012, down from 8.6 percent in December 2011 and up from 7.5 percent in November 2012.

Manufacturer

December 2012 Incentives/Avg. Transaction Price

November 2012 Incentives/Avg. Transaction Price

December 2011 Incentives/ Avg. Transaction Price

Percent Change December 2011 to December 2012

Percent Change November 2012 to December 2012

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.7%

10.2%

11.1%

-0.4%

0.5%

Ford (Ford, Lincoln)

8.0%

7.8%

9.2%

-1.2%

0.2%

GM (Buick, Cadillac, Chevrolet, GMC)

8.9%

8.9%

9.4%

-0.5%

0.0%

Honda (Acura, Honda)

6.8%

7.0%

9.0%

-2.1%

-0.1%

Hyundai/Kia

7.0%

6.1%

5.9%

1.1%

0.9%

Nissan (Nissan, Infiniti)

8.7%

8.7%

10.5%

-1.8%

0.0%

Toyota (Lexus, Scion, Toyota)

6.1%

5.7%

7.0%

-0.8%

0.4%

Volkswagen (Audi, Volkswagen)

7.0%

6.7%

7.5%

-0.4%

0.3%

Industry

7.7%

7.5%

8.6%

-0.9%

0.2%

About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers.  As an online publisher of unbiased new and used car transaction data, TrueCar.com provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for identically-equipped new cars in their geographic area.  TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry and has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.

TrueCar is a data-driven company that sources, compiles, and analyses car-buying information unlike anybody in the industry.  This is why, since its founding in 2005, TrueCar dealer partners have sold over 600,000 vehicles across the country.  Its national network of more than 5,200 Certified Dealers is committed to provide no-hassle pricing for some of the country's largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

Disclaimer
This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including without limitation, the implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation, lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

SOURCE TrueCar, Inc.



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