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Transaero Airlines ajoute à sa flotte l'appareil Boeing 737-800 arborant une nouvelle livrée


News provided by

Transaero Airlines

May 26, 2015, 10:25 ET

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Transaero's Boeing 737-800 in new livery (PRNewsFoto/Transaero Airlines)
Transaero's Boeing 737-800 in new livery (PRNewsFoto/Transaero Airlines)

MOSCOU, May 26, 2015 /PRNewswire/ --

Le 22 mai 2015, Transaero Airlines a ajouté à sa flotte un nouvel appareil Boeing 737-800. L'avion a été livré par le constructeur aéronautique en vertu du bail d'exploitation signé en 2013 avec Sberbank Leasing.

     (Photo: http://photos.prnewswire.com/prnh/20150526/747196 )

La nouvelle livraison s'inscrit dans la mise en œuvre du plan de renouvellement de la flotte de Transaero. Le Boeing 737NG est utilisé sur les liaisons moyen-courriers nationales et internationales les plus demandées de la compagnie. L'appareil proposera une configuration biclasse, à savoir une classe affaires et une classe économique. Il s'agit du premier appareil à fuselage étroit de Transaero qui fournira, en plus de l'accès Internet haut débit à bord, des communications mobiles (auparavant, ce service était uniquement disponible sur l'appareil à fuselage large de la compagnie). Ces services sont rendus possibles par l'installation du dernier système satellite Panasonic GCS.  Tous les sièges sont équipés de prises électriques et ports USB permettant de recharger les appareils électroniques portatifs. En outre, l'appareil possède une cabine Sky Interior.

Le Boeing 737-800 est le premier appareil à afficher l'identité renouvelée de Transaero. La compagnie envisage d'appliquer le même style à l'ensemble des avions qui rejoindront sa flotte.   C'est la première étape dans l'amélioration de l'identité de Transaero qui n'avait pas changé depuis plus de deux décennies. La compagnie est largement reconnue tant en Russie qu'à l'étranger à la suite du développement dynamique de Transaero Airlines et la consolidation de sa position sur le marché du transport international.

Prise à la fin 2013, la décision de renouveler son image de marque a été motivée par la livraison prévue pour 2015 de nouveaux appareils en vertu des contrats signés.

StartJG, agence britannique spécialisée en stratégie de marque et conception interactive, a été invitée à travailler sur ce projet. La nouvelle identité visuelle de l'appareil de Transaero a été créée durant l'été 2014. Les concepteurs ont décidé de garder les couleurs du célèbre logo de Transaero afin de préserver l'identité de la marque qui est devenue une valeur sûre.

« Nos traditions et valeurs professionnelles nous tiennent à cœur », a indiqué Olga Pleshakova, PDG de Transaero Airlines, tout en rajoutant, « Cette attitude a favorisé la création d'un véritable esprit d'équipe et de famille au sein de la compagnie. Nous sommes persuadés que cette famille est la clé de notre avenir et souhaitons entourer nos passagers de ces attentions. Nous modernisons l'image de la compagnie dans le respect de nos traditions, ce qui se traduit dans notre nouveau slogan : Ensemble vers l'avenir ».

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