BOCA RATON, Fla., June 12, 2017 /PRNewswire/ -- TransMedia Group (www.transmediagroup.com) said it was chosen to spread the word about America's new superfood, Tahini sold under the brand name Karawan. The 100% whole, pure sesame seeds that make up the Tahini hail from the sesame seed capital of the world, Ethiopia. They are then washed and prepared in Israel for their journey to the best restaurants in New York City.
"Tasty, healthy and newsworthy is a publicists favorite food to share with the media," said TransMedia's President Adrienne Mazzone, who knows a thing or two about health and food since owning a nationally recognized blog, DietarySupplementNews.com and having successfully launched a variety of healthy food products from 'Sno' glacier water from Iceland to Osteobroth.
"Not only will TransMedia open all its publicity resources and social media campaigns (#TahiniLove), showing off the health benefits of Tahini, DietarySupplementNews.com will seek articles written by health educators, dietitians, doctors, restaurant chefs and others to comment about the amazing taste and health benefits of Tahini," said Mazzone, who is also the editor of DSN.
Tahini is the nutritional basis of hummus, but the average hummus you find in stores contains only about 10% of the most nutritious component, Tahini. "Our hummus contains over 35% pure and natural Tahini, making our spread not only more delicious, but infinitely more nutritious and satisfying," said the brand's owners Avi Zenatti and Ilana Brodt."
"Selecting TransMedia was not difficult since they are working already with fine people we know like the distinguished Native American author, speaker and entertainer J. Reuben Silverbird, known as 'Ambassador for Healthy Foods and the Environment'."
"Our publicity campaign will focus on the health benefits of Tahini, the uses of Tahini and the background of Tahini as an important food source," said Mazzone. "When a product tastes this good and is as healthy as this, it makes publicity spread quicker," Mazzone added.
Mazzone added Tahini is replacing many products with additives and high sodium content in her everyday meals.
Publicity highlights will include tastings with buyers of major distributors, media tasting events, charity event samplings and introductions to some of the top chefs in the world that are health oriented like Chef Z ( https://www.linkedin.com/in/zainab-fisher-426770 ) in South Florida.
Media contact: Adrienne Mazzone 561-750-9800 x2270; firstname.lastname@example.org
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SOURCE TransMedia Group