BOCA RATON, Fla., May 1, 2017 /PRNewswire/ -- TransMedia Group said it will help former political "Hit Man" Stephen Marks and his 92-year-old father to place a new target into their creative crosshairs—Alzheimer's.
Marks, a former top superpack ad writer for five Presidential races whose "Confessions of a Political Hitman" became a hit book, said TransMedia will kickoff PR campaign with release of a powerful new song "Borrowed Time" he co-wrote with his father, a WW II veteran.
Marks' father Gary, a former recording artist, sings "Borrowed Time" as a tender tribute to his wife of 64 years dying of Alzheimer's.
For TransMedia, combatting Alzheimer's will be Déjà vu as one of its first clients was Princess Yasmin Aga Khan whom it helped launch the premiere Rita Hayworth Gala in honor of her mother, Rita Hayworth, who died from Alzheimer's disease.
The younger Marks once led a secret life he wrote about in his book (Sourcebooks, 2007) in which he exposed how scandal, corruption, hypocrisy, and negative campaigning generally decides who wins elections, and who loses.
Today he wants Alzheimer's to lose. The disease has attacked his 84-year-old mother and motivated his dad who still sings professionally to record the emotionally-powerful song, Borrowed Time, said TransMedia Group CEO Tom Madden (www.transmediagroup.com).
In Marks' arsenal this time is music. He is a professional songwriter and pianist and his weapon of choice is this compelling song that TransMedia plans to make world-famous (https://www.youtube.com/watch?v=OoceKui6Pkg),
The tune is about a man wishing he could borrow more time to spend with his wife before one of them passes. The song will be sold as a single on iTunes and Google Play, and seen as a music video on YouTube. All proceeds will go to Alzheimer's Lives Matter, a charitable foundation that funds Alzheimer's research.
"This will be one of the most touching PR campaigns we've ever undertaken," said Madden. "The goal will be plugging a song recorded by a 92-year-old veteran fighting for his wife."
From Marks' book came the term "opposition research," now a common expression in political discourse. Today he will mount opposition to Alzheimer's as he engages in a noble, bi-partisan cause of finding a cure.
Media contact: Adrienne Mazzone 561-750-9800 x2270; firstname.lastname@example.org.
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SOURCE TransMedia Group