2014

TransMedia Publicity To Raise Awareness On How New Mobile Apps Can Produce Healthier Sex Life And Better Night's Sleep

BOCA RATON, Fla., Jan. 14, 2013 /PRNewswire/ -- TransMedia Group said it will publicize how two new apps  (www.prostateaerobics.com and www.kegelaerobics.com) are like having your own trainer/coach/physio-therapist helping you to sleep better and have a healthier sex life.

The apps were developed by sleep expert Dr. Herb Ross, author and founder of the Aspen Sleep Institute who is today CEO of Coach On The Spot Productions in Miami, FL.

The Prostate Aerobics app trains men in contracting and releasing their pelvic floor muscles to tone and strengthen them to support and restore prostate function. While the Kegel exercise app trains women to improve sexual function, maintain continence, and avoid issues associated with vaginal wall collapse. 

Our publicity will help educate men that a poorly toned prostrate can reduce sexual function and sensation, bladder/bowel control and cause other conditions, including a weak back and erectile dysfunction, said Tom Madden, CEO of TransMedia Group (www.transmediagroup.com).   These muscles diminish with age, lack of exercise and toning, he said.

According to Dr. Ross, "The apps are like having your own personal trainer/coach/physio-therapist to remind you when to do your pelvic floor muscle exercises, how to do them, how many times a day, and for how long."

The Kegel Aerobics app helps tone and strengthen the same muscles in women for these muscles can become stretched and weak during and post pregnancy with age or lack of exercise; causing urinary and bowel incontinence, reduced sexual arousal, function and performance, said Dr. Ross. 

Madden said his international PR firm will target the UK, Canada and Australia besides the U.S. market with publicity in both English and Spanish. The health issues addressed by these apps are widespread, he said. 

"Dr. Ross has innovatively developed a natural and effective way to rid oneself of destroyers of sleep and his research led him to Kegel exercises, which for the first time are available on an app," said Madden. 

Though many females with children have practiced them, they've done so haphazardly and inconsistently, while most men are totally unaware of the benefits of toning pelvic floor muscles, starting with an uninterrupted night's sleep; important for health and vigor.  Dr. Ross developed them after observing many impediments to a good night sleep related to weak or diminished pelvic floor muscles.

Media contact, Lee Zoretic 561-750-9800 x227; lee@transmediagroup.com.

SOURCE TransMedia Group



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