CHICAGO, April 4, 2016 /PRNewswire/ -- MarTech consultancy Transparent Media Partners has added a new partner to its team of media and technology experts. Eric Bader will oversee operations for the Chicago-based start-up, focusing on helping brand marketers unlock the full potential of emerging technology.
Bader brings two decades of experience as an agency head and start-up entrepreneur. Prior to joining Transparent, Bader was Chief Marketing Officer at RadiumOne, helping grow the start-up into one of the world's largest programmatic ad platforms. He was also the co-founder and leader of mobile company BrandInHand and Global President and Chief Strategy Officer of Interpublic Group's Initiative Worldwide.
Bader cites cutting through the complexity within the media industry and adtech ecosystem as his reason for joining Transparent. "CMOs want performance and have big concerns over ad fraud, viewability, rebates and transparency. They need objective expertise and tangible plans when it comes to harnessing the right technologies for their unique needs," he says. "Transparent is addressing what CMOs need. I'm joining the best in the business."
Transparent founder and former Starcom Mediavest Group president Andrew Swinand says Bader provides a wealth of technology experience that's essential to guiding clients during confusing times. "Today's marketers need a partner who understands the entire technology landscape—from data management and programmatic to mobile and dynamic content," Swinand said. "Eric is that partner."
Since its launch last fall, Transparent has consulted a global luxury goods conglomerate, an international hotel chain and several leading consumer packaged goods brands. Efforts have included DMP/DSP selection, digital workflow optimization, programmatic pilot programs and overall data integration.
Bader will join co-partners Stephanie Ridley, head of accounts, and Bryan Simkins, head of technology, in leading a team of people with experience in marketing technology, media strategy and buying and analytics. Bader will be based in San Francisco, focusing on expanding capabilities and talent along the West coast.
TRANSPARENT MEDIA PARTNERS
Transparent Media Partners is a marketing technology consultancy dedicated to helping clients navigate the complex marketing technology landscape. The company does this by familiarizing brands with the latest media technology, helping them establish direct relationships with providers and guiding the implementation and management of these technologies to ensure they take back control of their data. For more information, visit www.transparentmedia.partners.
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SOURCE Transparent Media Partners