Transwestern Elevates Tenant Advisory Platform with Addition of Marketing Director Monica Sparreo Corporate Communications Specialist to Support Growing Multi-Market Business
CHICAGO, May 7, 2014 /PRNewswire/ -- Transwestern today announces Monica Sparreo has joined the firm as marketing director – tenant advisory services. Based in Chicago, Sparreo will focus on developing and executing a comprehensive tenant advisory marketing program that leverages the firm's strong reputation and global platform. She will provide professionals in the firm's 34 U.S. offices with resources that will allow them to most effectively serve existing clients and win new business.
"As Transwestern expands its business in the occupier sector, it is essential that we effectively communicate the expertise our team possesses as well as the value we offer clients, whether for a local assignment or a national portfolio," said Amber Strang, executive managing director, tenant advisory services. "Monica's expertise leading marketing and communications initiatives for large, full-service real estate firms will bolster and expand the global services we are equipped to deliver, including transaction management, lease administration, consulting and project management."
Bringing 17 years of commercial real estate experience to her new role, Sparreo joins the firm from Newmark Grubb Knight Frank, where she served as director of internal communications and marketing following Newmark's merger with Grubb & Ellis Company. Previously, as director of corporate communications for Grubb & Ellis, she played a key role in brand development; supported the launch and growth of multiple service lines; created strategic communication programs for the transaction services, property management and valuation businesses; and raised the profile of the company's research services and sustainability offerings. Earlier in her career, Sparreo led marketing efforts for Deloitte's national real estate consulting practice.
"The energy and positive momentum at Transwestern makes this a very exciting place to be," said Sparreo. "I am delighted to work alongside creative and collaborative professionals as we build a stronger national presence for tenant advisory services."
Sparreo earned a bachelor's degree with dual majors in speech communication and Spanish from the University of Illinois and a master's degree in organizational and intercultural communication from the University of Kansas.
Transwestern is a privately held real estate firm specializing in agency leasing, property and facilities management, tenant advisory, capital markets, research and sustainability. The fully integrated global enterprise leverages competencies in office, industrial, retail, multifamily and healthcare properties to add value for investors, owners and occupiers of real estate. As a member of the Transwestern family of companies, the firm capitalizes on market insights and operational expertise of independent affiliates specializing in development, real estate investment management and research. Transwestern has 34 U.S. offices and assists clients through more than 181 offices in 40 countries as part of a strategic alliance with Paris-based BNP Paribas Real Estate. For more information, please visit transwestern.com and follow us on Twitter: @Transwestern.