Tranzbyte Corporation Taps New Managing Director for its Altitude Organic Division

PHOENIX, May 22, 2012 /PRNewswire/ -- Altitude Organic Corporation,  (PINKSHEETS: ERBB) a subsidiary of Tranzbyte Corporation, announced today that it has replaced the division's president with a new managing director.   Mr. Eric Boone has been named Managing Director and will assume Mr. Cook's duties.  Mr. Boone has fifteen years of business management experience spanning several countries and holds and Executive MBA from Thunderbird School of Global Management.

Mr. Boone's track record contains a list of successful turn-arounds in US and Russia. He was selected based on his agility in unpredictable business environments and his ability to conceive and implement bold initiatives.  According to Mr. Boone, "I have watched the medical cannabis industry grow a great deal in sophistication and proven medical efficacy over the past several years.  I am developing a business model to support this growth by focusing on building our relationships with new and existing dispensaries and bringing new levels of value to the industry.  We have laid the groundwork and nurtured a healthy, holistic culture. I believe the company is poised to monetize our expertise and build on its current shareholder value."                 

Tranzbyte president, David Gwyther concurs, "Altitude Organic needs to focus now on the development of its relationships with dispensaries nationwide.  As our relationships with dispensary owners mature, Eric and I believe that Altitude Organic's future lies in involving the company in the creation of value throughout the industry's entire supply chain.  Tranzbyte's outside director, Colleen Manley, should also be of great help to us.  The contacts she has accumulated from her years as a past (and current) board member of Trans-High Corporation, the publishers of High Times magazine), should help to supercharge Altitude Organix's journey into the brave new world of legal medical cannabis.

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation (www.altitudeorganix.com) provides business support services to independently-owned retail dispensaries in states that have approved the use of medical cannabis.  AOC continues to drive innovation in the industry through its sales and marketing support services, point-of-sale and inventory management technologies, Zazzz™ unique retail product lines, and an ever-growing family of brands designed to meet the every-growing demand of the burgeoning medical cannabis industry. Visit http://www.altitudeorganix.com today.

ABOUT PROXIMARF AND APPLIED RFID

Founded in 2006, Applied RFID and its operating subsidiaries (www.proximarf.com), have a versatile and leading-edge portfolio of RFID reader, sensor tag and data logging products based on the ISO 15693 standard of high frequency (13.56Mhz) RFID.

The company has plans to increase its network of global distributors and value-added resellers. With its "Proxima RF" line of RFID readers, sensor tags, sensor probes and data logging products, the Company seeks out opportunities with partners who have a unique software offering within market verticals where the implementation of secure data collection and temperature sensing bring real and immediate ROI to users. These key markets include: food safety, cold chain logistics and healthcare/pharmaceutical as well as factory and field maintenance applications.

ABOUT TRANZBYTE

The Tranzbyte Corporation (www.tranzbyte.com) is a driving force behind Altitude Organic Corporation. The company expects to continue its plan to acquire, hold, or spin out successful divisions in what has been described in previous news releases as "dividend farming,"  Companies that qualify and decide to become public on their own will agree to carve out shares for Tranzbyte and their ERBB shareholders.

In February 2012, Tranzbyte acquired ProximaRF – a leading-edge company that produces a line of products supporting leading-edge RFID technology.

Tranzbyte also houses the company's 8-year-old technology division which is actively engaged in the sale of its optical media enhancement products to potential customers in the US and Asia. Products in the Tranzbyte division include FLASHAlbum™ and FlixStix -- technologies that enable distributors of optical media (CDs, DVDs, etc.) to consolidate the best features of each medium onto a single content-protected USB flash drive.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:

David G. Gwyther , President
Tranzbyte Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480-443-1600
info@tranzbyte.com
www.tranzbyte.com

Tranzbyte Corporation – Hong Kong
Rm 308, 3/F, Kai Tak Commercial Building
317-319 Des Voeux Road Central,
Hong Kong (SAR)

Mr. Eric Boone, Managing Director
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, AZ  85260
info@altitudeorganix.com
www.altitudeorganix.com

Victor J. Elias,  President
ProximaRF Technology Holding Company
ProximaRF Corporate Office:
14220 N. Northsight Blvd.
Scottsdale, AZ  85260
480-443-1600
www.proximarf.com

SOURCE Tranzbyte Corporation



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