WESTLAKE VILLAGE, Calif., Oct. 9, 2013 /PRNewswire/ -- Data analytics and marketing firm Tranzlogic (www.tranzlogic.com) has announced a strategic partnership with TriSource Solutions (www.trisourcesolutions.com) that provides over 22,000 merchants the ability to use Tranzlogic's transactional data analytics platform. The move gives TriSource's merchants and processing partners access to customer intelligence technology that will change the way they do business and provide them with insights that drive better decision-making.
A leading payments processing company, TriSource Solutions, is a Settlement Processor, which provides processing services to a host of leading industry ISOs, while also servicing thousands of their own direct merchants. Tranzlogic will now supply the merchants, banks and agents that rely on TriSource Solutions with their proprietary technology. Among them is REPAY Realtime Electronic Payments (www.repayonline.com). This full service provider of electronic transaction processing services will soon be rolling out Tranzlogic's advanced analytics platform to their retail merchants. "We're delighted to offer our customers Tranzlogic's technology! Tranzlogic has done a fantastic job of developing a portal that allows merchants to really dive into who their customer is! We look forward to rolling out this suite to our customers in the third quarter of this year," said Shaler Alias, President of REPAY.
"We're very excited about this pro-active relationship that strongly benefits our platform of merchants, processing partners and agents throughout the nation," said Mike Cottrell, TriSource SVP, Chief Business Development Officer. "With Tranzlogic, our partners are able to offer the most powerful technology available, and our merchants will reap the advantages of targeted, data-driven marketing."
Using Tranzlogic's cutting-edge technology, merchants can identify their best customers, determine where to find them, measure sales and campaign performance and make smarter pricing and inventory decisions. The power behind these turn-key marketing solutions gives merchants value-added opportunities to grow their businesses.
"We're excited about this partnership with TriSource Solutions and what this will mean for their customers," says Charles Hogan, CEO and Co-founder of Tranzlogic. "They are a major player in the payments processing industry, and we are thrilled to offer technology that gives merchants powerful data analytics that impacts the way they do business."
Tranzlogic is exhibiting at the Western States Acquirer's Association (WSAA) conference in San Francisco October 8-9th. To make an appointment, email firstname.lastname@example.org.