Tranzlogic Forms Strategic Partnership with Aperia Solutions

WESTLAKE VILLAGE, Calif., April 25, 2013 /PRNewswire/ -- Tranzlogic (www.tranzlogic.com) announced a strategic partnership with Aperia Solutions (http://www.aperiasolutions.com/), which will bring tremendous value to the payments industry as a whole and the merchants that they serve. By providing first-of-its-kind data analytics and marketing technology to Aperia's more than 175 ISOs and financial institutions, over 3 million merchants will now have access to the targeted customer data Tranzlogic provides.

Tranzlogic's proprietary process transforms a merchant's credit card transaction data into actionable customer intelligence. This technology will expand Aperia's data management solutions and will garner impressive advantages for their vast portfolio of ISOs and financial institutions. The synergistic nature of both companies made partnering a natural move to increase strength and level of service, as well as give merchants the most technologically advanced avenues to attain higher profitability.

The partnership strengthens Tranzlogic's position in the market as they will not only gain from Aperia's 12 plus years of experience in the financial space, but it will also launch them into new markets and give them the ability to share their technology with a larger network of merchants and financial institutions.

"Tranzlogic is very excited about working with Aperia," says Charles Hogan, CEO and Co-founder of Tranzlogic. "Through this strategic partnership we'll be able to expand our reach dramatically and offer our innovative technology and revenue growth opportunities to millions of merchants. By utilizing each other's strengths, we can provide real value and dramatically impact the bottom line for merchants everywhere."

Aperia and their clients will benefit from an early partner advantage, as they are among some of the first to have the unique opportunity to provide Tranzlogic's technology to merchants. ISOs have already expressed excitement and can see the value of offering this kind of data analytics tool to their customers. At this time, any ISO or financial institution looking to offer this product can get immediate access by becoming a client of Aperia Solutions.

"This partnership with Tranzlogic builds on our mutual commitment to giving our clients the most powerful technology available," says John Nix, SVP of Sales and Marketing at Aperia Solutions. "Through this relationship, our clients will be able to offer customer insight and data analytics tools that will help merchants of all sizes reap the benefits from data-driven, targeted marketing efforts."

Tranzlogic will be showcasing their technology at booth #702 during the upcoming ETA Annual Meeting & Expo taking place April 30 – May 2, 2013 in New Orleans. For more information about Tranzlogic and the advanced customer insight solutions they provide, visit www.tranzlogic.com.

SOURCE Tranzlogic