Traterra Announces Partnership with Andrew Zimmern

Celebrity chef to act as face of the new travel provider in 2013

Feb 07, 2013, 11:29 ET from Traterra

MILWAUKEE, Wis., Feb. 7,  2013 /PRNewswire/ -- Staying true to its promise to provide extraordinary  vacations through global travel expertise and resources, Traterra is excited to announce that chef and television personality Andrew Zimmern has signed on to be a travel insider for the new travel provider.  

(Photo: http://photos.prnewswire.com/prnh/20130207/AQ56386)

Widely recognized for hosting Travel Channel's popular Bizarre Foods with Andrew Zimmern series, Zimmern is a two-time James Beard Award-winning television personality, chef, author, and teacher. As a travel insider, Zimmern will play a pivotal role in enhancing Traterra's product offerings through his food and travel expertise.   In addition, he will be featured as a guest blogger and editorial contributor.

"Partnering with Traterra was a logical choice, as they embrace my personal belief that people need to move beyond being tourists, and become true travelers of the world," said Zimmern. "Traterra is dedicated to creating amazing vacations by helping people look beyond what is right in front of them and experience new things, which is the way I live my life."

"We are thrilled to have Andrew Zimmern as the face of Traterra, as he embodies the passion and sense of adventure we embrace with our brand," said Lynn Clark, vice president of marketing for Traterra. "We look forward to working with Andrew and leveraging his expertise to enhance the one-of-a-kind vacations and travel experiences we deliver."

This partnership is the first of its kind for the new travel provider, and Traterra is the sole travel partner for Andrew Zimmern.

ABOUT ANDREW ZIMMERN
Andrew Zimmern is regarded as one of the most versatile and knowledgeable personalities in the food world. As the creator, host and executive producer of Travel Channel's hit series, Bizarre Foods with Andrew Zimmern, he travels the globe, exploring food. More at www.andrewzimmern.com.

ABOUT TRATERRA
Traterra represents the newest consumer-centric option in travel by delivering the perfect mix of agent expertise with online planning and booking capabilities. Traterra offers all of the benefits and conveniences of online providers, in addition to unprecedented personalized traveler care – during planning stages, while on vacation or after customers return from their trip. To start your amazing vacation, please visit Traterra.com.

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MEDIA CONTACT:
Annie Holschuh
Public Relations, Traterra
414.247.2140
aholschuh@bvk.com

SOURCE Traterra

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