Travelzoo Asia Pacific Launches Local Deals in Hong Kong
HONG KONG, June 8, 2011 /PRNewswire-Asia/ -- Travelzoo Asia Pacific, a licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, today announced the launch of Travelzoo Local Deals™ in Hong Kong. This follows the successful launch in Australia in April this year, which has already sold over 7,000 vouchers and generated close to AUD 1 million in gross revenue.
The service extends Travelzoo's offerings with more quality lifestyle and entertainment deals, drawing the brand closer to its subscribers. Travelzoo Hong Kong's first trial Local Deal was a complete sell out. Launched on 30 May 2011, the deal introduced an evening of fine dining at Hotel Nikko's Japanese restaurant 'Sagano' -- with its reputation for authentic Japanese cuisine. The trial resulted in 532 vouchers sold and generated over HKD 630,000 in gross revenue within two days. It had to be stopped to contain capacity.
Given the success, more Local Deals have been launched in Hong Kong, including Getaway packages with the Kantary Beach Hotel Villas and Suites in Thailand and Hotel Royal in Macau.
"The launch of Local Deals in Hong Kong extends our business to the next stage of growth in Asia Pacific," said Jason Yap, CEO, Travelzoo Asia Pacific. "We are confident in leveraging on our present operational momentum to propel the business with Local Deals, as shown by the enormous successes in Travelzoo North America and Europe. With over 3 million quality subscribers in Asia Pacific who are familiar with transacting high-valued travel items, we are sure that Local Deals will be very well received."
"Travelzoo Hong Kong has strong competitive advantages in this already crowded market. In addition to our high quality and loyal subscribers, we are not under pressure to deliver just any deal. With an existing media business that is operating well, we have the privilege to be selective on deals that we publish to our subscribers, which allows us to continue doing what we do best," said Katherine Lau, Deputy General Manager, Travelzoo Hong Kong. "We are delighted but not surprised by the Sagano result. In Hong Kong, we presently have more than 360,000 active subscribers, who are swift in responding to a great deal."
"We were impressed at the speed our offer was taken up," said Ricky Lai, F&B Director, Hotel Nikko. "This promotion generated additional demands for the hotel's restaurant, which generally caters to business travellers on weekdays. Travelzoo Local Deals and its deal experts provided an innovative channel that packaged our weekend offer to its subscribers. As we fill up the restaurant with Travelzoo's subscribers, we can see the quality of patrons. We are certain that they will be return diners."
Travelzoo Asia Pacific applies the same rigorous deal selection and approval process to Local Deals, for which it has become well-known. The process distinguishes Travelzoo as the most trusted publisher of travel and entertainment deals.
For more information about Travelzoo Local Deals, please visit www.travelzoo.com.hk .
About Travelzoo Asia Pacific
Travelzoo Asia Pacific is an independently owned licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company. With more than 23 million subscribers in Asia Pacific, North America and Europe, and 23 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value.
Travelzoo Asia Pacific
SOURCE Travelzoo Asia Pacific
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