Trend Micro Expands Data Protection Portfolio to Secure Data From Endpoints to the Cloud

New Data Protection products and services enable customers to benefit from comprehensive, cost-effective and easy-to-use set of DLP, encryption, and device control solutions

Feb 15, 2011, 08:00 ET from Trend Micro

CUPERTINO, Calif., Feb. 15, 2011 /PRNewswire/ -- With the release of several new products and services, Trend Micro is furthering its leadership and commitment in data privacy and security by expanding its Data Protection portfolio to help small, medium and large organizations protect business information against damage, loss, and unauthorized access. Trend Micro's goal is to keep data safe, wherever it resides, from endpoint to cloud, from intentional or unintentional harm, and to enable this protection cost-effectively and with lower complexity.

Data Protection is a growing concern for businesses. State and national governments are enacting more stringent data privacy regulations and such regulations are driving the need to protect sensitive information and protect privacy. The increased frequency and cost of data breaches are also accelerating the adoption of Data Protection solutions as organizations strive to mitigate risks and protect sensitive information from unauthorized access.  Many businesses struggle with the complexity, cost and manageability of data protection solutions.  Trend Micro understands these challenges and has developed easier data protection solutions to address and solve these problems.  

"Data protection is paramount in any organization's security strategy. The new products and services provide our customers with proven solutions to encrypt, control, and protect confidential data - endpoint to cloud," said Steve Quane, chief product officer, Trend Micro. "These solutions further our vision of protecting digital information wherever it resides, with less cost and complexity."

In a recent report Gartner highlights the factors inhibiting adoption: "The difficulty and high cost in planning for and integrating content-aware DLP products across the enterprise are significant hurdles that limit the increase in adoption of best-of-breed high-end enterprise tools."  (source: Gartner, Inc "Emerging Technology Analysis: Content-Aware Data Loss Prevention," by Ruggero Contu, et al. November 30, 2010.)

With the collection of Trend Micro Data Loss Prevention; Endpoint Encryption; Cloud Encryption; Port and Device Control; Messaging Security; Endpoint Security; Data Protection Services; Web Site Security; File Integrity Monitoring; Worry-Free Business Security; Data Backup; and more, Trend Micro now provides a complete portfolio of Data Protection solutions that lower the cost, complexity and management overhead. These solutions are delivered as standalone offerings as well as add-on components to traditional Trend Micro antimalware products.

How is Trend Micro addressing Data Protection challenges?  

Trend Micro uniquely delivers a dual-pronged Data Protection solution.  By offering New Data Privacy Modules - referred to as "channel DLP" by Gartner - for many of our existing content security products Trend Micro is driving down the cost and complexity for customers to gain immediate value.  According to Gartner (source: Gartner, Inc "Emerging Technology Analysis: Content-Aware Data Loss Prevention," by Ruggero Contu, et al. November 30, 2010.): "The development of 'channel' content-aware DLP will spur the adoption of this technology."  Trend Micro Data Protection Portfolio offers a consistent policy framework across endpoints, servers and gateways, and the automation and workflow drives down administrative burden.  The virtual appliances allow companies to leverage existing infrastructure without having to purchase expensive, proprietary hardware appliances. Trend Micro makes Data Protection easier with out-of-the box templates, pre-defined policies, active directory integration, and policy-driven, key management.

"Data protection is a key element in our organization's security strategy. Trend Micro provides a comprehensive solution portfolio that is easy-to-use, cost-effective and provides us with proven technologies for our endpoint and gateway infrastructure," said Ty Smallwood, information services security officer of The Medical Center of Central Georgia. "In order to drive down our capital and operational costs, we adopted a 'best of suite' model versus purchasing multiple point solutions. Trend Micro helped make vendor consolidation possible by offering a comprehensive data protection portfolio."

What's new in the Trend Micro Data Protection portfolio?

Recognizing that organizations of all sizes require cost-effective Data Protection that is easy to use and manage, Trend Micro is introducing the following products and services to its Data Protection portfolio, along with US-suggested pricings:

NEW! Trend Micro™ DLP Network Monitor 2.0 monitors and reports on data loss at network egress points, includes data stealing malware detection, and is centrally managed through the DLP Management console.  Trend Micro has been granted its third DLP patent for "Document Matching Engine Using Asymmetric Signature Generation" on 12/28/2010 (US patent number 7860853).  Trend Micro DLP Network Monitor 2.0 starts at US$28.42 per user for 1,000 users.

NEW! Trend Micro™ DLP Endpoint 5.5 delivers a workflow navigation wizard to drive down complexity and administrative burden and includes data stealing malware detection leveraging the power of the Trend Micro™ Smart Protection Network™ infrastructure. Trend Micro DLP Endpoint 5.5 starts at US$52.79 per user for 1,000 users.  

NEW! Trend Micro™ Endpoint Encryption provides easy-to-use centrally-managed data encryption for PCs, notebooks, laptops, tablets and smartphones.  Trend Micro Endpoint Encryption starts at US$66 per user for 1,000 users.

NEW! Trend Micro™ Endpoint Encryption for Removable Media, formerly known as Mobile Armor FileArmor™ and PolicyServer™, has been awarded the Common Criteria (CC) Evaluation Assurance Level (EAL) 4 Augmented certification.  Trend Micro Endpoint Encryption for Removable Media provides unparalleled protection for files and folders for internal storage, removable media and portable storage devices.  Trend Micro Endpoint Encryption for Removable Media starts at US$21 per user for 1,000 users.  

NEW! Trend Micro™ SecureCloud 1.1™ provides simple, policy-based key management and data encryption for public and private cloud computing environments.  Customers can now manage their encryption keys for Amazon EC2, Eucalyptus and VMware vCloud environments from Trend Micro's hosted SecureCloud service or from a SecureCloud key server running in their own physical data centers. Trend Micro SecureCloud is available for purchase as a monthly and annual subscription or through traditional software licensing.  

NEW! Data Privacy and Encryption Module for Trend Micro™ InterScan™ Messaging Security Virtual Appliance adds pre-defined regulatory compliance policies and email encryption capabilities integrated into and centrally managed by the gateway email security solution.  This module starts at US$15.99 per user for 1,000 users. Available Q2/2011.

NEW! Data Protection Services deliver a unique combination of Project Consulting Services and Technical Account Management Services designed to reduce implementation risk, accelerate time to protection, and optimize the return on security investments. Data Protection Services are initially available in US and Canada, pricing based on project scope.    

Trend Micro™ Worry-Free™ Business Security 7 enables small businesses to keep information private by discovering, monitoring and preventing accidental or deliberate loss of confidential information through email, and USB drives and other attached devices.  Trend Micro Worry- Free Business Security 7 Advanced starts at US$62.02 per user for the 2-25 seat level.  

About Trend Micro:

Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro Smart Protection Network infrastructure, a next-generation cloud-client innovation that combines sophisticated cloud-based reputation technology, feedback loops, and the expertise of TrendLabs(SM) researchers to deliver real-time protection from emerging threats. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit

SOURCE Trend Micro