Trends in Leisure Activities 2012

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Trends in Leisure Activities 2012

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Executive Summary

Participation in leisure activities has grown in importance since the industrial revolution in Great Britain, which had a significant impact on culture, not to mention social and economic conditions. Since then, working conditions have improved dramatically within the UK, while working hours have reduced, thus allowing people to set aside more time for leisure activities.

This report will discuss leisure activities as defined and categorised by National Statistics' Classification of Individual Consumption by Purpose (COICOP) system. Using this system, the market has been divided into six main categories, including audio-visual, photographic and information-processing equipment; other major durables for recreation and culture; other recreational items and equipment, gardens and pets; recreational and cultural services; newspapers books and stationery; and restaurants, cafés, etc.

According to Key Note estimates, as based on figures from National Statistics, consumer expenditure on leisure activities stood at £172.35bn in 2011 (in terms of current prices), up by 3% from the previous year. Although the recession had some effect on leisure expenditure in 2009, when it fell by 4.2%, it has since continued to grow, with the recreational and cultural services and restaurants, cafés, etc. sectors observing the strongest growth in both 2010 and 2011. This is likely to continue in 2012, when London plays host to the Olympic Games, thus providing a significant boost to travel and tourism within the capital city. Furthermore, the large investment that has been allocated towards the Statford area of London in preparation for the Olympics should have a legacy effect on tourism within the locality.

Another area of the industry that is likely to do well if the economic recovery should continue is the audio-visual, photographic and information-processing equipment sector. The popularity of entertainment technology has increased substantially over the past decade, boosted by the constant stream of new product developments (NPDs) and innovations that have been launched on the market. Since 2010, when Apple launched its first iPad, a range of tablet computers have hit the market, with competitors quick to cash in on Apple's success. Indeed the popularity of tablets, along with mobile phones, has driven the mobile gaming market in recent years. The ability of mobiles and tablets to stream music and download films, along with other content, has also provided a boost to this area of the leisure activities market, while digital sales of books, music and films have soared over the past few years. However, this may have a negative effect on the video gaming market, which is likely to suffer as more and more people turn to mobile gaming as a more convenient and often cheaper alternative. As a result, console manufacturers have had to become more inventive, offering more than just video games in order to attract consumers, e.g. by providing Internet access via the console, thus allowing users to download content directly to their video gaming device.

Another area of the market that has suffered in recent years is the newspapers, books and stationery sector, which has experienced falling circulation figures and declining print advertising expenditure. This is principally down to the rising popularity of digital publications and the Internet, with many preferring the convenience that the Web provides as opposed to a print publication. As a result, a number of newspaper publishers have begun to invest heavily in their websites and/or have developed an application ('app') to allow readers to access their publication via their mobile or tablet computer.

Overall, Key Note expects consumer expenditure on leisure activities to continue to increase over the next 5 years, rising by 15.5% from £180.97bn in 2012 to £209.07bn in 2016. Both the recreational and cultural services, and restaurants, cafés, etc. subsectors are likely to observe the strongest growth during the forecast period, while the newspapers, books and stationery sector is expected to continue to decline. Other areas of the industry are estimated to see moderate growth between 2012 and 2016.

Table of Contents

Trends in Leisure Activities 2012

Foreword

Executive Summary

Introduction

REPORT COVERAGE

DEFINITION

COICOP DEFINITIONS

Audio-Visual, Photographic and Information-Processing Equipment

Other Major Durables for Recreation and Culture

Other Recreational Items and Equipment, Gardens and Pets

Recreational and Cultural Services

Newspapers, Books and Stationery

Restaurants, Cafés, Etc.

Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Introduction

Background

MARKET SIZE AND TRENDS

COMPETITIVE STRUCTURE

Audio-Visual, Photographic and Information-Processing Equipment

Other Major Durables for Recreation and Culture

Other Recreational Items and Equipment, Gardens and Pets

Recreational and Cultural Services

Newspapers, Books and Stationery

Restaurants, Cafés, Etc.

MARKETING ACTIVITY

ADVERTISING

THE CONSUMER

MARKET FORECASTS

Audio-Visual, Photographic and Information-Processing Equipment

BACKGROUND

MARKET SIZE

CONSUMER TRENDS

Audio-Visual Equipment and Recording Media

Photographic, Optical and Information-Processing Equipment

MARKETING ACTIVITY

ADVERTISING

DISTRIBUTION

Leisure Equipment, Gardening and Pets

BACKGROUND

Other Major Durables for Recreation and Culture

Other Recreational Items and Equipment, Gardens and Pets

MARKET SIZE

Other Major Durables for Recreation and Culture

Other Recreational Items and Equipment, Gardens and Pets

CONSUMER TRENDS

Video/PC Games

Gardening

Sports/Camping

MARKETING ACTIVITY

ADVERTISING

DISTRIBUTION

Recreational and Cultural Services

BACKGROUND

Recreational and Sporting Services

Cultural Services and Attractions

MARKET SIZE

CONSUMER TRENDS

Private Health Clubs and Gyms

Pop and Rock Concerts

Theatre

Art Galleries

MARKETING ACTIVITY

ADVERTISING

DISTRIBUTION

Newspapers, Books and Stationery

BACKGROUND

MARKET SIZE

CONSUMER TRENDS

MARKETING ACTIVITY

ADVERTISING

DISTRIBUTION

Restaurants, Cafés, etc.

BACKGROUND

MARKET SIZE

CONSUMER TRENDS

Restaurants

Pubs and Bars

Nightclubs

MARKETING ACTIVITY

ADVERTISING

DISTRIBUTION

An International Perspective

INTRODUCTION

THE AUDIO-VISUAL SECTOR

Audio-Visual Equipment

Photographic and Optical Equipment

Information-Processing Equipment

Recorded Media

RECREATIONAL AND CULTURAL SERVICES

Cinema

Games of Chance - Betting and Gambling

PEST Analysis

POLITICAL

Spending Review

Television Licence Fee Frozen Until/

Football Association Restructure Following Government Warning

New-Year Youth and Community Sports Strategy Announced

The Digital Economy Act

ECONOMIC

Gross Domestic Product

Population

Household Trends

SOCIAL

London Olympics

MediaCity UK

TECHNOLOGICAL

Digital Switchover

Sky and Virgin Expand Services

3D Televisions

Connected Television Uptake on the Rise

Internet Access Continues to Increase in the UK

Tablet Computers Continue to Remain Popular

E-Book Readers and Digital Publications Continue to Perform Well

New Video Gaming Consoles Launched in

Consumer Dynamics

OVERVIEW

AUDIO-VISUAL ENTERTAINMENT

CDs, DVDs and Video Games

Televisions and Consoles

Other Audio-Visual Entertainment

Photographic and Optical Equipment

Information-Processing Equipment

RECREATIONAL AND CULTURAL ACTIVITIES

Hobbies and Interests

Watching Sports, Visiting Leisure Centre, Gym and/or Health Club and Participation In Competitive Sport

Participation in Cultural Activities

Participation In Betting and Gaming Activities

Purchasing of Books by Type

DINING OUT

Visiting Restaurants and Pubs/Bars

Company Profiles

OVERVIEW

AUDIO-VISUAL, PHOTOGRAPHIC AND INFORMATION-PROCESSING EQUIPMENT

Apple Inc

Dixons Retail PLC

Hewlett-Packard Ltd

Microsoft Corporation

Samsung Electronics (UK) Ltd

Sony Europe Ltd

LEISURE EQUIPMENT, GARDENING AND PETS

Blacks Leisure Group PLC

The Garden Centre Group Ltd

Hasbro Inc

Nintendo Co Ltd

Pentland Group PLC

Sports Direct International PLC

RECREATIONAL AND CULTURAL SERVICES

British Sky Broadcasting Group PLC

Fitness First Group Ltd

Gala Coral Group Ltd

NEWSPAPERS, BOOKS AND STATIONERY

Associated Newspapers Ltd

Waterstones Booksellers Ltd

WH Smith PLC

RESTAURANTS, CAFÉS, ETC.

Mitchells and Butlers PLC

Whitbread PLC

The Future

INTRODUCTION

Audio-Visual, Photographic and Information-Processing Equipment

Leisure Equipment, Gardening and Pets

Recreational and Cultural Services

Newspapers, Books and Stationery

Restaurants, Cafés, Etc.

FUTURE TRENDS

Digital Sales the Way Forward for the Music Industry

Tablet Computers to Overtake Desktop PCs

Tablets to Move into the Business Sector

End of the Video Gaming Console?

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Key Note Sources

Key Note Ltd

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

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