- Women are the gender most influenced by this trend: 62% of global female consumers find products with ethical attributes appealing.
- The key age group for this trend is 18-34 year olds, with 61% of them finding these products appealing.
- 21% of global consumers believe that food with ethical credentials is better quality and more premium than non-ethical alternatives.
- 70% of Latin American consumers have favorable perceptions of products with ethical claims, compared to 49% of North Americans.
"TrendSights Analysis: Social Responsibility" provides insight into how brands and consumers are placing more emphasis on ethics to benefit brands, consumers, and workers throughout the supply chain. Brands can use this trend to grow sales by positioning themselves as the solution to consumers who want luxurious, high-quality products that positively impacts the communities they operate in throughout the world.
Your key questions answered:
- How relevant is Social Responsibility to my market?
- What does Social Responsibility mean to my category?
- What trends are driving and limiting Social Responsibility consumption?
- Which Social Responsibility opportunities should I target?
Reasons To Buy
- Understand which audiences, categories, and products are most affected by the Social Responsibility trend.
- Compare the presence of this trend in each industry across the FMCG space and learn what the key opportunities are.
- See the actions of brands trying to target the best Social Responsibility opportunities and the results that they have seen.
Read the full report: http://www.reportlinker.com/p04201544-summary/view-report.html
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.
Contact Clare: firstname.lastname@example.org
Intl: +1 339-368-6001
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/trendsights-analysis-social-responsibility-understanding-the-issues-and-impacts-of-socially-responsible-consumption-300342353.html