Trex Company 'Decks Out' West Coast's Sunset Celebration Weekend
Stylish and Sustainable Trex® Products are Focal Point of "Ultimate Outdoor Living Room"
WINCHESTER, Va., July 9, 2012 /PRNewswire/ -- Trex Company, the world's largest manufacturer of wood-alternative decking and railing, partnered with Sunset magazine, the premier guide to life in the West, on an "Ultimate Outdoor Living Room" featured at the 15th Annual Sunset Celebration Weekend – which was open to the public June 2-3 in Menlo Park, Calif.
The "Ultimate Outdoor Living Room"
Showcasing fresh ideas for transforming outdoor spaces into stylish destinations for dining, entertaining, relaxation and play – and featuring a variety of leading outdoor living brands, including Trex® – the "Ultimate Outdoor Living Room" offered visitors design ideas and inspiration through innovative product installations and multiple workshops hosted by Sunset editors, experts and television personalities.
The dream backyard was equipped with eco-friendly materials and unexpected features at every turn – from an outdoor shower to a reclaimed palette wood bar, outdoor rocker bed, inventive shading systems and "pop up" furniture built directly into the deck.
"To create a truly memorable outdoor living space that would inspire, delight and surprise, we knew we needed to partner with Trex – a brand known not only for its high performance products, but also for its design flexibility," said Sarah Gaffney, senior home program manager for Sunset. "Trex also shares our commitment to eco-friendly outdoor living – with products comprised of recycled wood and household plastics."
Innovative Products, Innovative Uses
A focal point of the "Ultimate Outdoor Living Room" was an expansive, multi-level deck constructed of Trex Transcend®, the number one brand of high-performance decking. Featuring superior beauty and durability, Transcend boasts an exclusive surface formulation that resists staining, scratching and mold – while ensuring that its rich, saturated colors will remain looking "like new" for years to come. The Sunset designers selected Transcend in Spiced Rum, a warm, earthy brown that replicates the look of tropical hardwood – right down to the realistic color variations and streaking. Transcend is also manufactured of 95 percent recycled content.
In addition to providing a beautiful and durable "floor" for the "Ultimate Outdoor Living Room," Trex Transcend was used in a variety of dramatic and surprising ways – including built-in chaise lounges and curved modular walls that provided shade for seating and dining areas.
Below the "Ultimate Outdoor Living Room," Trex Elevations™ steel deck framing system ensured that the deck remained smooth and sturdy. Manufactured from dual-coated, galvanized steel, Elevations provides a strong foundation for any outdoor living space because it won't rot, warp or become uneven over time. It also increases both the value of and lifespan of a deck.
"We were inspired by Sunset's vision to create an outdoor living space that pushed the limits of innovation and aesthetics and was the antithesis of a 'cookie-cutter' deck," said Ronald Kaplan, chairman, president and CEO of Trex. "The 'Ultimate Outdoor Living Room' is an ideal example of how homeowners can think 'outside the box' in their own backyards and use Trex resources to design customized outdoor living spaces infused with creativity."
For more information about Trex and its products, visit www.trex.com.
About Trex Company
Trex Company is the world's largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,000 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), "like" Trex on Facebook, or view product and demonstration videos on the brand's YouTube channel (TheTrexCo.).
SOURCE Trex Company
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