TribalScale's Growth Continues with New Middle East and North Africa Regional Leader

TribalScale is pleased to welcome Fraser Matthews to their growing team and operations in Dubai.

TORONTO, Sept. 18, 2018 /PRNewswire/ - TribalScale, a global innovation partner that helps enterprises and legacy organizations evolve and innovate through holistic partner engagements, today hits a milestone in their expansion through the Middle East and North Africa (MENA) region. As part of the company's growth strategy, TribalScale welcomes Fraser Matthews as the MENA Regional Leader. Matthews will be based in TribalScale's Dubai, United Arab Emirates (UAE) office. 

Mr. Matthews brings over twelve years of experience in regional business development, technological innovation, and consultancy work to TribalScale. He is joining the global innovation partner from Ernst & Young (EY), where he served as Senior Manager for EY Dubai, and was part of the emerging digital financial services practice. With Ernst & Young, Fraser led digital transformations for financial services organizations, established innovation centres for banking institutions, and led teams of strategists, designers, and product managers to conceptualize and build new customer experiences in banking. He previously held strategic management and consultancy roles with Emirates NBD, PwC, and Capco. 

"I am very excited to welcome Fraser to our team. Fraser is a seasoned leader with a strong background in the financial services market, and he has regional digital transformation experience, which is key to TribalScale. He understands the business climate and will be a huge asset in driving our expansion and presence in the MENA Region." said Mitch Seguin, TribalScale's Chief Product Officer. "Our strength in the region is growing...It was the right time for us to bring on someone of Fraser's experience to lead."

Fraser Matthews will officially report to Kirstine Stewart, TribalScale's President and Chief Revenue Officer. He will be responsible for TribalScale's operations in Dubai and will specifically focus on enhancing the company's presence and business development in new industries.

"Bringing on Fraser marks a new milestone in our growth trajectory. We are solidifying our presence in the region," said Kirstine Stewart. "The UAE, and MENA more broadly, presents immense opportunity for business transformation and technological innovation. We are thrilled to further our work and involvement in this emerging and exciting economy."

As part of TribalScale's international growth, the company is hosting their TakeOver Innovation Conference in Dubai on November 14th, 2018. The conference brings together global business executives and leaders from a range of industries to network and discuss emerging trends, as well as the role of digital and innovation in changing markets. TakeOver Dubai is set to be the leading innovation event in the Middle East and cements and celebrates TribalScale's growth and presence in the region. 

ABOUT TRIBALSCALE: TribalScale is a global innovation partner that helps enterprises adapt and thrive in the digital era. We do this by transforming teams and processes, building best-in-class digital products, and co-creating disruptive startups.

SOURCE TribalScale

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