Tribeca Film Festival Using ScanLife Platform and QR Codes to Engage Mobile Audience
Codes are featured on movie posters and other promotional material to deliver interactive content
NEW YORK, April 26, 2011 /PRNewswire/ -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it is powering a mobile barcode solution for the Tribeca Film Festival (www.tribecafilm.com), happening April 20-May 1, 2011 in New York City. This is the first year that the festival will include QR "quick response" 2D codes throughout the event, with the goal of helping filmmakers reach more individual consumers and give festival participants access to relevant content while on-the-go.
The codes are being placed throughout the event on numerous items including guides, festival collateral, and more. Feature and short filmmakers in the festival were sent ScanLife generated and fully interoperable QR codes for use in print ads and other promotional materials. Attendees that scan the codes will be able to access content such as movie trailers, special videos and much more from their mobile devices. Users can scan the codes with the ScanLife application, other industry standard 2D scanner apps, or by using Scanbuy's Scan and Send function, where the codes can be snapped with a camera phone and sent by MMS to 43588.
"We're honored to power the QR codes for a prestigious film festival like Tribeca," said Mike Wehrs, CEO and President of Scanbuy. "The codes give filmmakers a chance to reach attendees in a truly interactive and engaging way by giving them immediate access to unique content when they really want it. We've had notable success at other major events leveraging mobile barcodes this year, such as the New York Auto Show and SXSW, and with the 1600% increase in traffic in 2010 and a continuing impressive growth in the first quarter of 2011, mobile barcodes are fast becoming a must-have feature at major industry events."
Event organizers for the festival hope the codes will help audiences further engage with the films and filmmakers.
"We've seen the rapid adoption of this technology and felt this would be a perfect time to bring this to the Festival," said Jon Patricof, COO of Tribeca Enterprises. "We are always looking for ways to make the festival a more engaging experience for both the filmmakers and the filmgoers and the codes provide a perfect addition."
To get the free app for all major operating systems, visit www.getscanlife.com from the mobile browser.
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. With local offices in eight countries around the world, the technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy, Denmark, the UK and France. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures Capital, Hudson Ventures and Masthead Venture Partners.
SOURCE Scanbuy, Inc.
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