CHICAGO, May 5, 2016 /PRNewswire/ -- The Local Media Consortium (LMC) today announced that Tribune Publishing Co. (NYSE: TPUB) has joined the strategic alliance of local multiplatform media and technology companies.
"Joining the Local Media Consortium allows Tribune Publishing to participate in a large, high-quality network to deliver premium solutions to our advertising and marketing partners," said Malcolm CasSelle, President of New Ventures for Tribune Publishing. "We look forward to collaborating with other leading technology and media companies to innovate and create scalable digital solutions."
The Local Media Consortium (LMC) membership spans more than 75 local media companies in top markets across the United States and Puerto Rico and includes more than 1,600 publications. In March, the LMC audience footprint exceeded 140 million monthly unique visitors, and LMC member companies served more than 4 billion page views to readers. The addition of Tribune Publishing is expected to increase the LMC's audience and traffic and further the LMC's position as a premiere advertising network.
"We're excited to welcome Tribune Publishing to the Local Media Consortium," said Christian A. Hendricks, Chair of the Local Media Consortium's Executive Committee and Vice President of Products, Marketing and Innovation at McClatchy. "The addition of Tribune Publishing brings more high-quality local media publishers together helping provide greater opportunities for advertisers and our membership."
The LMC was founded in 2011 to address the needs of advertisers seeking to reach high-quality audiences on brand safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and other companies.
About the Local Media Consortium:
The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies' potential share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. Since launching, The Local Media Consortium has grown to dozens of member companies representing about 1,600 local media outlets. More information is available at www.localmediaconsortium.com.
About Tribune Publishing Company:
Tribune Publishing Co. (NYSE: TPUB) is a diversified media and marketing-solutions company that delivers innovative experiences for audiences and advertisers across all platforms. The company's diverse portfolio of iconic news and information brands includes 11 award-winning major daily titles, more than 60 digital properties and more than 180 verticals in markets, including Los Angeles; San Diego; Chicago; South Florida; Orlando; Baltimore; Carroll County and Annapolis, Md.; Hartford, Conn.; Allentown, Pa., and Newport News, Va. Tribune Publishing also offers an array of customized marketing solutions, and operates a number of niche products, including Hoy, El Sentinel and VidaLatina, making Tribune Publishing the country's largest Spanish-language publisher. Tribune Publishing Company is headquartered in Chicago.
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SOURCE Local Media Consortium