Premium publishers have begun implementing and testing Apex and integrating their native demand partners to improve yield and user experience.
"As a long time partner of TripleLift, we're excited to be a part of the Apex launch," says Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets. "Native template management and optimization built on proven technology allows us to scale our native monetization much more quickly."
"We really appreciate the direction TripleLift is going with Apex," says Brendan Cleary, Programmatic Sales Director at The Guardian US. "Our partnership with TripleLift has allowed us to commit to respectful native ads and introducing a server-side solution really raises the bar."
More details about this solution are available on the TripleLift blog.
TripleLift is the industry's leading programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift's technology to create a new revenue stream through monetizing their in-feed inventory. For more information about TripleLift, please visit triplelift.com.
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