TriStar Wellness Solutions® Launches its First National Marketing Campaign for the Beaute de Maman® Brand
Beaute de Maman® brand implements a high impact digital ad campaign to support expanding retail distribution
WESTPORT, Conn., Nov. 18, 2013 /PRNewswire/ -- TriStar Wellness Solutions, Inc. (OTCQB: TWSI) is pleased to announce the launch of the first major national marketing campaign supporting the retail expansion of the Beaute de Maman® brand. Beaute de Maman® is a unique line of beauty and wellness products especially developed for pregnant and nursing women. This national marketing program provides an innovative digital advertising campaign that is expected to have a high impact on the 4 million American expecting mothers.
For 79% of women, when pregnant or nursing, it is important/very important to use products, which are developed especially for this specific time of their life. Finding the right product, which is both safe and effective, can be a real challenge. The digital campaign's objectives are to let these women know that a solution exists, by increasing Beaute de Maman awareness, and encouraging them to try its products through coupons that can be redeemed in-store.
The creative strategy for the campaign was developed in connection with Beeby Clark, a nationally recognized advertising agency supporting the brand marketing efforts. The campaign highlights the brand's key points of differences: it was developed by a female OBGYN specifically to address the needs of pregnant and nursing women, using natural and naturally derived ingredients. It introduces the whole range of solutions offered: morning sickness supplement, stretch mark cream, nipple gel, facial scrub, and face & body cream.
Clemence Edelman, Women's Health Marketing Director at TriStar Wellness Solutions commented, "By focusing on digital media the brand reaches pregnant and nursing women where they are actively looking for information and open to new ideas and products to meet their needs during pregnancy and nursing. The media campaign leverages advertising in renowned websites such as BabyCenter as well as broader social media outlets, including Facebook. This marketing campaign is intended to be both informative and provide a call to action with in-store coupons offers to support the expanding retail distribution of the brand."
Supporting this digital campaign is a strong print advertising campaign in key parenting magazines that will continue to build awareness for the Beaute de Maman brand.
John Linderman, President and CEO of TriStar Wellness Solutions, added, "This initial marketing campaign represents a very significant milestone for the brand. As the retail distribution for this brand continues to expand we need to ensure that women will know to look for these products at their local stores."
About TriStar Wellness Solutions®
TriStar Wellness Solutions®, Inc. (TWSI) is a health and wellness company that targets under-met consumer opportunities in the consumer and professional marketplace. Its core strategy plans to meet the growing demand for personalized, health care solutions by leveraging proprietary innovation and technology with the rapid transformation of the healthcare marketplace to create innovative, science based solutions and brands. TriStar owns the Beaute de Maman® brand of women's health products (www.beautedemaman.com). Additional information is available at www.tstarwellness.com.
This press release for TriStar Wellness Solutions, Inc. contains forward-looking statements. Generally, you can identify these statements because they use words like "anticipates," "believes," "expects," "future," "intends," "plans," and similar terms. These statements reflect only our current expectations. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy and actual results may differ materially from those we anticipated due to a number of uncertainties, many of which are unforeseen, including, among others, the risks we face as described our filings with the Securities and Exchange Commission. You should not place undue reliance on these forward-looking statements which apply only as of the date of this press release. To the extent that such statements are not recitations of historical fact, such statements constitute forward-looking statements that, by definition, involve risks and uncertainties. In any forward-looking statement where we express an expectation or belief as to future results or events, such expectation or belief is expressed in good faith and believed to have a reasonable basis, but there can be no assurance that the statement of expectation of belief will be accomplished.
SOURCE TriStar Wellness Solutions
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