Trojan™ Lubricants Invites Couples to Come Together for the World's Largest Simultaneous Orgasm Couples nationwide will experience the crazy sexy feel of Trojan™ Lubricants, contributing to an earth-shaking evening of pleasure on October 18

EWING, N.J., Oct. 2, 2013 /PRNewswire/ -- This fall, Church & Dwight, Co., Inc., the maker of Trojan™ Lubricants invites couples to come together for the most pleasurable night in as it attempts to stage the world's largest simultaneous orgasm.  The campaign comes on the heels of a new study from Indiana University's Center for Sexual Health Promotion that found 82 percent of users believe lubricant enhances sexual pleasure.1 Trojan™ is putting this finding to the test by turning each and every American into a believer – because feeling is believing. 

(Photo: http://photos.prnewswire.com/prnh/20131002/NY88999-a )
(Logo: http://photos.prnewswire.com/prnh/20131002/NY88999LOGO-b )

The foreplay begins on October 2, as couples nationwide are invited to visit www.TrojanLubricants.com to request their free Trojan™ Lubricants Come Together kit. Stocked with bedroom essentials, samples and tips to experience a crazy sexy feel, the kits are sure to provide a pleasure-filled night and a whole new level of heightened intimacy. As part of the event, the makers of Trojan™ Lubricants are giving 69 lucky couples a night of pleasure at a luxury hotel in NYC. The movement will climax under a full moon on Friday, October 18 at 10pm EST, as couples in NYC and across the country come together, courtesy of Trojan™ Lubricants.

"We know that people are using lubricants across their sex-span, regardless of age, gender or sexual orientation," said Dr. Logan Levkoff, Sexual Health Educator and Member of the Trojan™ Sexual Health Advisory Council. "We need to reframe the way people view lubricants – from a problem-solver to a pleasure-provider, because let's face it – lube makes sex better!"

New research from Indiana University's Center for Sexual Health Promotion found that:

  • More than two-thirds of Americans have used lubricant1 and are using lube as a key ingredient to achieve higher levels of intimacy.1
  • Nearly half of users agreeing lubricant makes it easier to have an orgasm.1
  • Sixty-nine percent of Americans agree that lubricant makes it easier to feel aroused, with both men and women reporting their top reason for breaking out the lube is to make sex with their partner more pleasurable.1
  • Lubricant usage spans all age groups. In fact peak use is seen among 25-29 year olds.1

The makers of Trojan™ Lubricants are taking these findings to the next level and helping couples come closer together than ever before.  

"Attitudes have shifted and lubricant has gone from a solution to a problem, to the must-have bedroom accessory, with research showing it can significantly increase satisfaction and pleasure," said Bruce Weiss, Vice President of Marketing for Trojan™ Lubricants. "It's time to take lubricant out of the bedside drawer and into the mainstream, and with Trojan™ Lubricants, we're putting a high quality product in the hands of people everywhere to take the dialogue around pleasure to a new level."

Come Together Kit Giveaway
Mark your calendars for the earth-shaking event! Starting October 2, people can visit www.TrojanLubricants.com to sign up for their very own Trojan™ Lubricants Come Together Kit, while supplies last.

The Trojan™ Lubricants Come Together kits will be delivered in anticipation of the campaign's toe-curling climax on October 18, as thousands of couples will be mailed the bedroom essentials to take part in what will strive to be the world's largest simultaneous orgasm. These kits will include tips, tricks and trusted secrets from sexual health experts, along with samples of Trojan™ Lubricants that are designed to enhance sensations during intercourse and take passion to new heights.

Fans can visit the Trojan™ Facebook page for details on how they can get even luckier and win a night at a luxury hotel in New York City. The makers of Trojan™ Lubricants are giving away 69 hotel suites for couples to hang up their do not disturb sign and join in on the most pleasurable night in.

Slip Into Something Sexy – Trojan™ Lubricants Come in Three Distinct Varieties:

  • Arouses & Intensifies
    Trojan™ Arouses & Intensifies Lubricant is perfect for foreplay massage or clitoral stimulation to help enhance sensations during intercourse and take passion to new heights.
  • Continuous Silkiness
    Trojan™ Continuous Silkiness Lubricant is deeply sensual and wonderfully silky, offering a thrilling, natural feeling. This smooth, silky pleasure will take couple's intimacy to a new level.
  • Tingly Warmth
    Trojan™ Tingly Warmth Lubricant offers an irresistible combination of tantalizing tingle & pleasurable warmth leading to sensual stimulations that provide waves of satisfying pleasure.

Trojan™ Lubricants were developed after years of rigorous research combined with consumer insights, and are available at retail locations nationwide. This newest product category is part of the makers of Trojan™ Sexual Health products ongoing commitment to provide couples everywhere with accessible products that enhance pleasure.

About TROJAN™ Lubricants
TROJAN™ Lubricants is the latest pleasure-enhancing innovation from America's most trusted sexual health brand. The new line includes high-quality varieties, each specially designed to offer an intensified sexual experience that increases intimacy and pleasure in the bedroom. For more information, visit www.TrojanLubricants.com.

About the Center for Sexual Health Promotion
The Center for Sexual Health Promotion is a collaborative of sexual health scholars from across the campuses of Indiana University and strategic partner academic institutions around the globe who, in partnership with practitioners from community-based health organizations, government and industry, work toward advancing the field of sexual health through our research, education and training initiatives. At our core is a commitment to the active engagement of graduate students in our work, all in an effort to grow the next generation of sexual health scholars and practitioners. The Center for Sexual Health Promotion is based in the School of Public Health Indiana University-Bloomington. For more information on the Center for Sexual Health Promotion, visit www.sexualhealth.indiana.edu.

Contact:

Lindsey Cooke

Bjorn Trowery

Edelman

Edelman    

212.704.8299

212.704.4556

lindsey.cooke@edelman.com

bjorn.trowery@edelman.com



1 Source: Reece, M., Herbenick, D., Schick, V., Sanders, S., Dodge, B., & Fortenberry, J.D.  (2013). Sexual behaviors in the U.S.  Presented at Sexual Health Across the Lifespan: Practical Applications, Colorado Department of Public Health & Environment, Denver, CO.

 

SOURCE TROJAN(TM) Lubricants



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