LAGUNA BEACH, Calif., Sept. 16, 2016 /PRNewswire/ -- Troparé, Inc. (www.tropare.com), a thriving, privately held software development firm, announces a significant expansion to its B2B sales and marketing platform, set to drastically increase sales success.
Companies are now able to apply predictive analytics (machine learning) to their sales data, which can then generate probability scores of response and conversion. Doing so enables sales representatives to drastically increase sales success by solely targeting those with a high likelihood of conversion, lowering their costs of acquisition, and vastly reducing wasted time and resources chasing down bad leads.
"Knowing the probability of conversion vastly enhances sales efficiency by narrowing down the target audience to only those most likely to buy," says Greg Carpenter, founder and CEO of Troparé. "This feature, in combination with our B2B mobile prospecting application, gives sales the tools it needs to meet and exceed lead-to-revenue goals."
Further augmenting the sales representatives' repertoire, Troparé introduces the 'Desktop Sales Explorer' (DSE), and 'Auto Sales Dialer' (ASD) to its platform. The features allow a company's internal sales team (e.g. call-center) to prepare and execute personalized sales calls in seconds, as well as swiftly qualify targeted prospects for their colleagues out in the field. These abilities increase both efficiency and conversion as outbound sales can utilize lead data resulting from these calls, as well as from the modeled data, allowing them to solely focus on only the best leads.
Aside from expanding its platform, growth has also caused Troparé to expand its company headquarters in Laguna Beach, California, with its eyes set on the long haul. "The future of data growth is massive, our underlying proprietary infrastructure is built to swiftly process billions of data records, and, combined with our platform, enables marketing and sales representatives now, and in the future, to effectively leverage that data, continually increasing their companies' success," Carpenter says.
To learn more about Troparé, contact us at 949.201.0577.
About Troparé, Inc.
Troparé is a privately held software development firm offering a B2B enterprise data-management platform with best-in-class marketing, sales, and (location-based) predictive prospecting solutions. We take great pride in our ability to merge/purge massive amounts of disparate data, enrich your customer insights and understanding, align your marketing and sales operations, and redefine personalized, predictive, (location-based) prospecting.
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SOURCE Troparé, Inc.