Tropicana Las Vegas Launches New Website and 'Breeze' Program for Booking on TropLV.com

LAS VEGAS, Nov. 2, 2010 /PRNewswire/ -- Tropicana Las Vegas is changing everything, and most recently announced the launch of its new website www.troplv.com along with a new value-added program for guests who book directly through TropLV.com called Breeze.

The latest phase of the website enhances the online user experience through clean design elements, easy-to-use booking engines, social media integration, and seamless compatibility with emerging technologies.

An additional feature of the site is Tropicana's all-new Breeze program, the first of its kind for a Las Vegas Strip hotel. By booking directly through TropLV.com, Breeze turns guests into VIPs before they set foot on the newly transformed Las Vegas Strip property. Guests booking directly through TropLV.com will enjoy the following benefits:

• Priority VIP check-in upon arrival
• Late check-out at 12pm
• Complimentary assistance when booking dining and shows
• Only a one-night deposit to hold the reservation
• A 48-hour cancellation policy
• No reservation change fees

"Tropicana Las Vegas makes booking rooms a breeze with our easy-to-use website, TropLV.com," said Director of Marketing & Innovation Brandie Feuer. "New trends and technologies have created exciting ways to engage our guests. When building the site, we took into consideration the growing needs of today's global traveler. TropLV.com's new architecture allows us to evolve and continually exceed guest expectations."

New to TropLV.com is a complete social media network integration that equips guests to share specific content within their Facebook, Twitter and other social communities for more exceptional, interactive trip planning. The site also features exclusive video content, a blog, and translation into five languages including French and Spanish.

The new website also offers one-stop shopping for guests to explore the resort's all-new, best-in-class rooms and suites, restaurants and entertainment. Extensive image galleries highlight part of Tropicana Las Vegas' $180 million Phase 1 transformation, entertainment events, dining options, tropical pool, and beach club called Nikki Beach. A dynamic calendar of events highlights upcoming entertainment offerings.

Built in partnership with the San Francisco-based creative team, Agency Orange, the site's new architecture represents a departure from Flash-based technologies and allows for increased visibility on a wide variety of mobile devices.

About Tropicana Las Vegas:

In the heart of the famed Las Vegas Strip, Tropicana Las Vegas is redefining the expectations of today's global travelers with a $180 million Phase 1 transformation scheduled for substantial completion in December 2010. The South Beach-inspired changes include all new, best-in-class hotel rooms and suites, a new casino, 60,000 square feet of flexible meeting, catering and exhibit hall space, more than four acres of tropical pool area, new restaurants and bars, a new poker room, and a state-of-the-art race and sports book. Exceptional entertainment includes Brad Garrett's Comedy Club and The Las Vegas Mob Experience, an interactive entertainment experience opening December 2010.

In addition to this transformation, the world's largest Nikki Beach will debut in spring 2011 making it the city's hottest destination. Nikki Beach at Tropicana Las Vegas will be the ultimate entertainment experience as the ultra lounge, nightclub and Cafe Nikki flow into the four-acre beach club.

The look and feel of the new Tropicana is vibrant and exciting, filled with the casual and sultry rhythm of a hot South Beach night. Tropicana Las Vegas is not affiliated with any other Tropicana property or brand. For additional information on events, amenities, or availability call 1-800-GO2-TROP or visit www.troplv.com. Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or following along on Twitter (http://twitter.com/troplv).

SOURCE Tropicana Las Vegas