True Drinks CEO to Big Beverage: Slow Innovation, Small Changes Will Not Answer Consumer Demands for Healthier Options
Greater shift in sweetener use needed to create truly "better for you" beverages
IRVINE, Calif., March 5, 2015 /PRNewswire/ -- Today, True Drinks, Inc. (OTCQB: TRUU) CEO Lance Leonard responded to the recent announcement from Kraft Foods Group, Inc. that it will replace high fructose corn syrup with sugar in its Capri Sun drinks.
"While I applaud the efforts of Kraft to remove processed high fructose corn syrup and artificial sucralose from their Capri Sun beverages in favor of less processed and natural sweeteners, sugar by any other name is just as sweet – and unhealthy," Leonard stated.
"We have seen numerous multinational brands recently touting that they plan to reduce sugar content," he went on, "but the amounts are unimpressive and the calories from added sugar cease to be drastically different." He added, "The idealizing of these reduced sugar claims is also concerning to consumers. Stating a product contains '25% less' sugar than the original, or a leading product, does not hold nutritional weight when the starting point was 16 grams of sugar per serving – or 4 teaspoons – to begin with."
According to the American Heart Association, children 4 to 8 years old should not have more than about 3 teaspoons, or approximately 48 calories, from added sugar each day.
"Beverage companies are looking for ways to reignite the children's category and make "better for you" options out of their core brands, household names like Capri Sun," Lance stated, "but replacing one form of sugar for another does nothing to address the staggering obesity and diabetes epidemics in today's youth." He added, "The industry has a responsibility to help curb these rates, and that means drastically overhauling its use of sugar to create truly healthier products, not just minimal reductions and replacements."
True Drinks, Inc. introduced its AquaBall™ Naturally Flavored Water in 2013 as the first and only water-based beverage for children with zero sugar or calories. AquaBall™ is naturally flavored, enhanced with essential vitamins, sweetened only with plant-based stevia extract and contains no artificial ingredients or colors.
About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.
FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.
Contact:
Investor Relations
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
[email protected]
949-203-3500
SOURCE True Drinks, Inc.
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