BALTIMORE, Aug. 11, 2016 /PRNewswire/ -- As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor True Lemon® and True Lime® with the 2016 Women's Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by an independent research firm using the company's customer database.
True Lemon® and True Lime® lemonade and limeade low calorie mixes are made from simple and clean ingredients, delivering real flavor from real fruit. Both product lines received excellent survey scores, with the vast majority of customers rating their experience with True Lemon® and True Lime® as "very positive" and 96% saying they have "recommended the products to their family and friends."
Available in 34,000 stores nationwide in convenient on-the-go stick packets or quart packets for use at home, True Lemon® and True Lime® lemonades and limeades meet the needs of today's women because they provide great taste, low-calories and have no artificial sweeteners, flavors, preservatives, sodium or gluten.
"The Women's Choice Award's mission is to identify which brands are most recommended by women," said Delia Passi, CEO and Founder. "By carrying the Women's Choice Award seal, brands like True Lemon® signify their commitment to empower women to make smart buying choices."
"We are honored to be recognized by the Women's Choice Awards. As a small, growing company, our commitment is to create powdered beverage mixes that are not only delicious but that women can feel good about drinking. And since so many of us are parents ourselves, we want to make sure that we create products that we feel good about giving to children too," said Heidi Carney, Executive Vice President of True Citrus Co., the manufacturer of True Lemon® and True Lime® products.
Female consumers represent a driving economic powerhouse, controlling 65%, or approximately $20 trillion annually, in global spending and more than 80% of US spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92% of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America's Most Recommended brand by women.
Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace by explaining, "When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women."
Women are still largely responsible for purchasing food and beverages for themselves and their families. "Every day we hear from customers who tell us that our products have helped their family give up soda or have helped them to drink more water. With all that today's women have on their plate, we are so proud to play even a small role in helping women lead healthier lives," said Carney.
"We are pleased to salute True Lemon® for their focus on excellence, a commitment that is recognized by women consumers nationwide," said Passi.
ABOUT TRUE LEMON® & TRUE LIME®
True Citrus, a Baltimore-based company, is the manufacturer of the True Citrus family of products including True Lemon® and True Lime® lemonades and limeades. All True Citrus products are made from a patented process that captures fresh-squeezed citrus taste and use only simple and clean ingredients (and never have artificial sweeteners, flavors, preservatives, sodium or gluten). True Citrus products, including low-cal lemonades and limeades, unsweetened citrus replacements and spice blends, are available at over 34,000 stores including Walmart, Kroger, Target, Safeway, Publix, HEB, Wegmans, and Food Lion, among others, as well Amazon and TrueLemonStore.com. For a list of stores, coupons and further information, visit www.truecitrus.com.
ABOUT THE WOMEN'S CHOICE AWARD®
The Women's Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.
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SOURCE True Citrus